Chapter 1: Sociology

• The Sociological Perspective
• The History of Sociology
• Theoretical Perspectives in Sociology
• The Sociological Approach

Chapter 2: Sociological Research

• The Research Process
• Research Models
• Ethics in Sociological Research

Chapter 3: Culture

• Culture and Society
• The Symbolic Nature of Culture
• Culture and Adaptation
• Culture Worlds
• Culture and the Dominant Ideology in the U.S.

Chapter 4: Socialization

• The Role of Socialization
• The Self and Socialization
• Theories of Socialization
• Learning Personality, Morality, and Emotions
• Agents of Socialization
• Gender Socialization
• Socialization Throughout the Life Span
• Childhood Socialization

Chapter 5: Social Interaction

• Understanding Social Interaction
• Types of Social Interaction
• Elements of Social Interaction

Chapter 6: Social Groups and Organization

• Types of Social Groups
• Functions of Social Groups
• Large Social Groups
• Bureaucracy
• Group Dynamics
• Social Structure in the Global Perspective

Chapter 7: Deviance, Social Control, and Crime

• Deviance
• Social Control
• Theories of Crime and Deviance
• The Functionalist Perspective on Deviance
• The Conflict Perspective on Deviance
• The Symbolic-Interactionalist Perspective on Deviance
• Crime
• Reactions to Deviance

Chapter 8: Global Stratification and Inequality

• Systems of Stratification
• Global Stratification
• Stratification in the World System
• Global Diversity
• A Comparative Analysis of Global Stratification in Mexico
• Sociological Theories and Global Inequality

Chapter 9: Stratification, Inequality, and Social Class in the U.S.

• Social Class
• Social Class in the U.S.
• The Class Structure in the U.S.
• Social Mobility
• The Impacts of Social Class
• Poverty

Chapter 10: Race and Ethnicity

• Race
• Ethnicity
• Minorities
• Prejudice and Discrimination
• Sociological Perspectives on Race and Ethnicity
• Race and Ethnicity in the U.S.

Chapter 11: Gender Stratification and Inequality

• Gender and Biology
• Gender and Socialization
• Sociological Perspectives on Gender Stratification
• Women as a Minority
• Women in the Workplace
• Gender-Based Violence

Chapter 12: Family

• Family
• Marriage
• Sociological Perspectives on Family
• Recent Changes in Family Structure
• Divorce
• Family Violence

Chapter 13: Education

• Education and the Global Perspective
• Education and Inequality
• Schools as Formal Organizations
• The Functionalist Perspective on Education
• The Conflict Perspective on Education
• The Symbolic-Interactionist Perspective on Education
• Issues in the U.S. Education System

Chapter 14: Religion

• The Nature of Religion
• Types of Religions
• The Functionalist Perspective on Religion
• The Conflict Perspective on Religion
• The Symbolic-Interactionist Perspective on Religion
• Religious Organizations
• The Structure of Religion in the U.S.
• Major Religions in the U.S.

Chapter 15: Government

• Politics, Power, and Authority
• Government and the State
• Types of States
• Democracy
• The U.S. Political System
• War and Terrorism

Chapter 16: Economy

• Economic Systems
• The Transformation of Economic Systems
• Work

Chapter 17: Population and Urbanization

• Population Dynamics
• Population Growth
• Urbanization and the Development of Cities
• Urban Life
• Urban Problems and Policy

Chapter 18: Aging

• The Aging Population
• A Global Perspective on Aging
• The Functionalist Perspective on Aging
• The Conflict Perspective on Aging
• The Symbolic-Interactionist Perspective on Aging
• Challenges of Aging

Chapter 19: Health and Illness

• The Experience of Illness
• Sociological Perspectives on Health and Illness
• Social Epidemiology and Health
• Health Care in the U.S.
• Modern Issues in Health Care

Chapter 20: Sexuality

• Socialization and Human Sexuality

Chapter 21: Social Change

• Social Change and Collective Behavior
• Sources of Social Change
• Social Movements

Chapter 1: American Politics

• Forms of Government
• Functions of Government
• Who Is American?
• The Tenets of American Democracy
• Political Ideology

Chapter 2: The Constitution and the Founding of America

• The First American Government
• The Constitutional Convention
• The Constitution
• Ratification of the Constitution
• Amending the Constitution

Chapter 3: Federalism

• Federalism in the Constitution
• Fiscal Federalism
• The History of Federalism
• Federalism Today

Chapter 4: Civil Liberties

• Civil Liberties and the Bill of Rights
• The First Amendment: The Right to Freedom of Religion, Expression, Press, and Assembly
• The Second Amendment: The Right to Bear Arms
• The Right to Privacy
• The Rights of the Accused
• Terrorism and Security

Chapter 5: Civil Rights

• Slavery and Civil Rights
• The Civil Rights Movement
• Women’s Rights
• Civil Rights of Other Specific Groups
• Affirmative Action

Chapter 6: Public Opinion

• Public Opinion
• Forming Public Opinion
• Measuring Public Opinion

Chapter 7: Interest Groups

• Interest Groups
• Interest Group Strategies
• Types of Interest Groups
• Regulating Interest Groups
• Elements of Successful Interest Groups
• Political Parties
• The Two-Party System
• The History of Political Parties
• Party Functions
• Party Organization
• Minor Political Parties
• Modern Political Parties

Chapter 8: Campaigns and Elections

• Elections
• The Modern Political Campaign
• Political Candidates
• Presidential Elections
• How Voters Decide
• Recent Elections
• The Role of Money in Campaigns and Elections

Chapter 9: Political Participation and Voting

• Voting as Political Participation
• Why People Vote
• Voter Turnout
• Trends in Voting

Chapter 10: The Media

• The Role of the Media in Politics
• Regulation of the Media
• The Media and Political Campaigns
• Media Bias
• News Coverage

Chapter 11: Congress

• The Nature and Function of Congress
• Organization of Congress
• The Legislative Function of Congress
• The Budgeting Function of Congress
• The Oversight Function of Congress
• Congressional Elections
• How Congressmen Decide

Chapter 12: The Presidency

• The Powers of the Presidency
• The Organization and Institution of the Presidency
• The President’s Many Roles

Chapter 13: Bureaucracy

• Bureaucracy
• The Organization of Bureaucracy
• Functions of Bureaucracy
• Bureaucratic Reform

Chapter 14: The Judiciary

• The American Legal System
• Origins of American Law
• The Federal Court System
• Judicial Review and Policy Making
• Federal Judicial Appointments

Chapter 15: Domestic Policy

• The Policy-Making Process
• Health Care Policy
• Energy and Environmental Policy
• Education Policy
• Immigration Policy

Chapter 16: Economic Policy

• Goals of Economic Policy
• The History of Economic Policy
• Economic Policy
• Taxes
• Politics and Economic Policy

Chapter 17: Social Policy

• The Welfare State
• Social Policies
• Social Policy Demographics

Chapter 18: Foreign Policy

• Foreign Policy
• Who Makes U.S. Foreign Policy?
• The History of American Foreign Policy
• Challenges of Foreign Policy
• Modern Foreign Policy

Chapter 1: Introduction to Marketing

• Introduction to Marketing
• Evolution of the Marketing Orientation
• Contemporary Relationship Marketing
• Value-Based Marketing
• The Importance of Marketing
• Evaluating Marketing Performance

Chapter 2: Marketing Strategies and Planning

• Strategic Views
• Introducing the Marketing Plan
• Overview of Forecasting
• Steps to Creating a Marketing Plan

Chapter 3: The Marketing Environment

• The Marketing Environment
• Internal Factors
• External Factors
• Technology

Chapter 4: Consumer Marketing

• Introduction to Consumers
• The Market Research Process
• Technology to Assist Market Research
• Market Segmentation
• Identification of Target Markets
• Conducting a Segmentation
• Competitive Perceptual Positioning
• The Consumer Decision Process
• Influences of Personality on the Consumer Decision Process
• Social Influences on the Consumer Decision Process
• Consumer Experience

Chapter 5: Business-to-Business Marketing

• Business Markets
• Business Customers
• The Business Buying Decision Process

Chapter 6: Services Marketing

• The Importance of Services
• Services versus Products
• Marketing Mixes for Services

Chapter 7: Global Marketing

• Introduction to Global Marketing
• Important International Bodies and Agreements
• Global Marketing Mix

Chapter 8: Pricing

• Introduction to Price
• Competitive Dynamics and Pricing
• Demand Analysis
• Inputs to Pricing Decisions
• Pricing Objectives
• General Pricing Strategies
• Specific Pricing Strategies
• Pricing Tactics
• Pricing Legal Concerns

Chapter 9: Products

• What Is a Product?
• Types of Products
• Product Line and Product Mix
• Product Life Cycles
• Managing Existing Products
• New Product Development
• Differentiating Factors in Product Design
• The Spread of New Products

Chapter 10: Branding and Packaging

• Branding
• Packaging

Chapter 11: Marketing Channels

• Marketing Channels in the Supply Chain
• Channel Intermediaries
• Channel Structures
• Channel Strategy Decisions
• Marketing Channel Relationships

Chapter 12: Integrated Marketing Communications

• Introduction to Integrated Marketing Communications
• Understanding Promotion
• The Promotion Mix
• Selecting the Promotion Mix for a Particular Product
• Integrated Marketing Communications

Chapter 13: Advertising and Public Relations

• Types of Advertising
• Impacts of Advertising
• The Advertising Campaign
• Public Relations

Chapter 14: Personal Selling and Sales Promotion

• Personal Selling
• The Personal Selling Process
• Selling Roles
• Types of Selling
• Managing the Sales Force
• Sales Promotion
• Promotion Methods in Consumer Sales

Chapter 15: Social Media Marketing

• Introduction to Social Media and Digital Marketing
• Social Media and Technology Trends
• Marketing Research and Consumer-Created Content

Chapter 16: Social Responsibility and Ethics in Marketing

• Overview of Ethics
• Ethics in Marketing
• Corporate Social Responsibility
• Including Ethics in Strategic Planning

Chapter 17: Introduction to Nonprofit Marketing

• Nonprofit Marketing

Chapter 1: Introduction to Management

• Principles of Management
• Management Levels and Types
• Core Requirements of Successful Managers
• Additional Roles and Skills of Managers
• Current Challenges in Management
• Entrepreneurship

Chapter 2: Organizational Structure

• Defining Organization
• Components of an Organization
• Common Organizational Structures
• Factors to Consider in Organizational Design
• Trends in Organization

Chapter 3: Organizational Theory

• Why Study Organizational Theory
• Classical Perspectives
• Behavioral Perspectives
• Modern Thinking
• Evolving Organizations

Chapter 4: Organizational Culture and Innovation

• Culture
• Shaping Organizational Culture
• Adapting and Innovating
• Technology and Innovation
• Intrapreneurship
• Managing Change for Organizations
• Managing Change for Employees

Chapter 5: Organizational Behavior

• Individual Perceptions and Behavior
• Personality
• Stress in Organizations
• Drivers of Behavior
• Motivating an Organization
• Employee Needs and Motivation
• Process and Motivation
• Reinforcement and Motivation
• Job Design and Motivation
• Compensation and Motivation

Chapter 6: Groups, Teams, and Teamwork

• Defining Teams and Teamwork
• Types of Teams
• Building Successful Teams
• Factors Influencing Team Performance
• Managing Conflict

Chapter 7: Human Resource Management

• Purpose of Human Resource Management
• Legal Structure
• Core Functions of Human Resource Management
• Employee Evaluation and Management, in Detail
• Current Topics in Human Resource Management

Chapter 8: Control

• Control Process
• Types of Control
• Bureaucratic and Quality Control Tools and Techniques
• Financial and Project Management Tools of Control
• Scorecard Management
• Managing Control
• Managing Productivity

Chapter 9: Leadership

• Defining Leadership
• Trait Approach
• Behavioral Approach
• Contingency Approach
• Types of Leaders
• Other Leadership Perspectives
• Developing Leadership Skills

Chapter 10: Decision Making

• Decision Making in Management
• Rational and Nonrational Decision Making
• Conditions for Making Decisions
• Decision Making Process
• Considering Ethics in Decision Making
• Barriers to Decision Making
• Managing Group Decision Making

Chapter 11: Communication

• Understanding Communication
• Management and Communication
• Barriers to Effective Communication
• Improving Communication Effectiveness

Chapter 12: Strategic Management

• Strategic Management
• External Inputs to Strategy
• Internal Analysis Inputs to Strategy
• Creating Strategy: Common Approaches
• Common Types of Corporate Strategies
• The Planning Process
• Types of Plans
• Planning Tools
• The Planning Cycle

Chapter 13: Ethics in Business

• Ethics, an Overview
• Business Stakeholders
• Maintaining Ethical Standards
• Corporate Social Responsibility
• Ethical Responsibilities of Management

Chapter 14: Globalization and Business

• Globalization
• Historical Developments in the Global Economy
• International Trade Barriers
• International Trade Agreements & Organizations
• Types of International Business
• The Global Corporation
• Managing International Corporations

Chapter 15: Diversity in a Global Business World

• Diversity in Organizations
• Creating a Diverse Workforce
• Challenges to Achieving Diversity

Chapter 16: Entrepreneurship and Management

• The Small Business
• Small Business Owners: A Profile

Chapter 1: Introduction to Writing

• Introduction to Writing

Chapter 2: Writing an Effective Paper

• Steps of Writing a Paper
• Prewriting Techniques
• Building Your Paper
• Quoting and Paraphrasing
• Incorporating Objections and Opposing Views

Chapter 3: The Research Process

• Understanding the Academic Context of Your Topic
• Organizing Your Research Plan
• Finding Your Sources
• Understanding Your Sources
• Using Your Sources
• Citing Your Sources

Chapter 4: Overview of English Grammar: Parts of Speech

• Introduction to English Grammar and Mechanics
• Nouns
• Pronouns
• Verbs
• Modifiers: Adjectives and Adverbs
• Conjunctions
• Agreement and Parallelism

Chapter 5: Overview of English Grammar: Punctuation and Mechanics

• Commas
• Colons and Semicolons
• Apostrophes and Quotation Marks
• Hyphens and Dashes
• Other Punctuation
• General Mechanics

Chapter 6: Writing Effective Sentences

• The Importance of Wording
• Word Choice
• Tone
• Diction

Chapter 7: Writing Effective Paragraphs

• Organizing Your Ideas
• Connecting Your Ideas
• Keeping Your Writing Engaging

Chapter 8: Rhetorical Modes

• Types of Rhetorical Modes

Chapter 9: Writing Across Disciplines

• Writing in the Natural and Social Sciences: The Research Paper and the IMRAD Model

Chapter 10: Writing a Paper in MLA Style (Humanities)

• MLA: Quotations and Citations

Chapter 11: Writing a Paper in APA Style (Social Sciences)

• Introduction to APA Style
• APA: Structure and Formatting of Specific Elements
• APA: Empirical Research Papers
• APA: Citations and References

Chapter 12: Writing a Paper in Chicago/Turabian Style (History)

• Chicago/Turabian: Structure and Formatting of Specific Elements
• Chicago/Turabian: Citations and References Notes and Bibliography (NB) System
• Chicago/Turabian: Citations and References AuthorDate (AD) System

Chapter 1: Introduction to the Field and Goals of Financial Management

• Introducing Finance
• Goals of Financial Management
• Trends and Issues in Finance
• Ethics: An Overview
• Types of Business Organizations
• Corporate Governance
• Agency and Conflicts of Interest
• Asset Classes
• Financial Markets

Chapter 2: Financial Statements, Taxes, and Cash Flow

• Introducing Financial Statements
• The Income Statement
• The Balance Sheet
• Tax Considerations
• The Statement of Cash Flows
• Other Statements

Chapter 3: Analyzing Financial Statements

• Standardizing Financial Statements
• Overview of Ratio Analysis
• Profitability Ratios
• Asset Management Ratios
• Liquidity Ratios
• Debt Management Ratios
• Market Value Ratios
• The DuPont Equation, ROE, ROA, and Growth
• Using Financial Ratios for Analysis
• Considering Inflation’s Distortionary Effects

Chapter 4: Forecasting Financial Statements

• The Role of Financial Forecasting in Planning
• Overview of Forecasting
• Forecasting the Income Statement
• Forecasting the Balance Sheet
• Building a Cash Budget
• Analyzing Forecasts

Chapter 5: The Time Value of Money

• Introduction to the Time Value of Money
• Future Value, Single Amount
• Present Value, Single Amount
• Annuities
• Valuing Multiple Cash Flows
• Additional Detail on Present and Future Values
• Yield

Chapter 6: Bond Valuation

• The Basics of Interest Rates
• Additional Detail on Interest Rates
• Key Characteristics of Bonds
• Understanding Bonds
• Advantages and Disadvantages of Bonds
• Types of Bonds
• Bond Markets
• Valuing Bonds
• Bond Risk

Chapter 7: Stock Valuation

• Defining Stock
• Types of Stock
• Rules and Rights of Common and Preferred Stock
• Stock Markets
• Stock Valuation
• Valuing the Corporation

Chapter 8: Introduction to Risk and Return

• Understanding Return
• Portfolio Considerations
• The Impact of News of Expected Returns
• Risk
• Implications Across Portfolios
• Diversification
• Understanding the Security Market Line

Chapter 9: Security Market Efficiency and Returns

• The Security Markets
• Understanding Returns
• Market Efficiency
• Market Regulation

Chapter 10: Introduction to the Cost of Capital

• The Basics of the Cost of Capital
• Valuing Different Costs
• Approaches to Calculating the Cost of Capital
• The WACC

Chapter 11: Capital Budgeting

• Introduction to Capital Budgeting
• The Payback Method
• Internal Rate of Return
• Net Present Value
• Cash Flow Analysis and Other Factors

Chapter 12: The Role of Risk in Capital Budgeting

• The Relationship Between Risk and Capital Budgeting
• Assessing Stand-Alone Risk
• Risk and Return
• Scenario and Simulation Assessments
• Factors Impacting Capital Budgeting
• Other Considerations in Capital Budgeting

Chapter 13: Capital Structure

• Introducing Capital Structure
• Capital Structure Considerations
• Understanding the Bankruptcy Process
• Thinking About Operating Leverage
• Thinking About Financial Leverage

Chapter 14: Obtaining Capital: Methods of Long-Term Financing

• Types of Financing
• Venture Capital
• Leasing
• The Role of Investment Banks in Financing
• Distributing Stock
• Comparing Public and Private Financing

Chapter 15: Dividends

• Introduction to Dividends
• Dividend Policy
• Setting the Dividend
• Cash Dividend Alternatives

Chapter 16: Options and Corporate Finance

• Convertible Securities
• Options
• Warrants
• Derivatives
• Managing Risk with Derivatives

Chapter 17: Introduction to Working Capital

• Working Capital
• Approaches to Working Capital Financing
• Overview of the Working Capital Financing Decision

Chapter 18: Working Capital Management

• The Importance of Cash
• Cash Management
• Securities Management
• Accounts Receivable
• Inventory Management

Chapter 19: Overview of Short-Term Financing

• Short-Term Financing

Chapter 20: Mergers and Acquisitions

• Types of Transactions
• Preparing for a Merger
• The Role of Investment Bankers in M&A
• Additional Topics in M&A

Chapter 21: Financial Management Outside of the U.S.

• Types of International Business
• The International Business Environment
• Factors Impacting Exchange Rates
• Types of Rates and Transactions
• Managing Exchange Risk
• International Investment and Finance

Licensing Information

This text was adapted by #OpenCourseWare under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

Chapter 1: Principles of Economics

• The Study of Economics
• Individual Decision Making
• Interaction of Individuals, Firms, and Societies
• Basic Economic Questions
• Economic Models
• Differences Between Macroeconomics and Microeconomics

Chapter 2: The Market System

• Introducing the Market System

Chapter 3: Introducing Supply and Demand

• Demand
• Supply
• Market Equilibrium
• Government Intervention and Disequilibrium

Chapter 4: Economic Surplus

• Consumer Surplus
• Producer Surplus

Chapter 5: Consumer Choice and Utility

• The Demand Curve and Utility
• Theory of Consumer Choice

Chapter 6: Elasticity and its Implications

• Price Elasticity of Demand
• Other Demand Elasticities
• Price Elasticity of Supply

Chapter 7: Market Failure: Externalities

• Introducing Market Failure
• Externalities in Depth
• Government Policy Options
• Private Solutions

Chapter 8: Market Failure: Public Goods and Common Resources

• Public Goods
• Common Resources

Chapter 9: Production

• The Production Function
• Production Cost
• Economic Profit

Chapter 10: Competitive Markets

• Perfect Competition
• Production Decisions in Perfect Competition
• Long-Run Outcomes

Chapter 11: Monopoly

• Introduction to Monopoly
• Barriers to Entry: Reasons for Monopolies to Exist
• Monopoly Production and Pricing Decisions
• and Profit Outcome
• Impacts of Monopoly on Efficiency
• Price Discrimination
• Monopoly in Public Policy

Chapter 12: Monopolistic Competition

• Monopolistic Competition

Chapter 13: Oligopoly

• Prerequisites of Oligopoly
• Oligopoly in Practice

Chapter 14: Inputs to Production: Labor, Natural Resources, and Technology

• Demand for Labor
• Labor Market Equilibrium and Wage Determinants
• Income Distribution
• Capital and Natural Resource Markets
• Capital, Productivity, and Technology

Chapter 15: Challenges to Efficient Outcomes

• Sources of Inefficiency

Chapter 16: Taxes and Public Finance

• Introduction to Taxes
• Deploying and Measuring Taxes
• Progressive, Proportional, and Regressive Taxes
• Taxation in the United States
• Personal, Property, and Sales Taxes

Chapter 17: Income Inequality and Poverty

• Defining and Measuring Inequality, Mobility, and Poverty
• Policies for Reducing Poverty

Chapter 18: Introduction to Macroeconomics

• Key Topics in Macroeconomics

Chapter 19: Measuring Output and Income

• Measuring Output Using GDP
• Other Measures of Output
• Comparing Real and Nominal GDP
• Cost of Living

Chapter 20: Economic Growth

• Comparing Economies
• Assessing Growth
• Productivity
• Long-Run Growth
• The Impact of Policy on Growth

Chapter 21: Inflation

• Defining, Measuring, and Assessing Inflation

Chapter 22: Unemployment

• Introduction to Unemployment
• Measuring Unemployment
• Understanding Unemployment

Chapter 23: Inflation and Unemployment

• The Relationship Between
• Inflation and Unemployment

Chapter 24: Aggregate Demand and Supply

• Introducing Aggregate Expenditure
• Introducing Aggregate Demand and Aggregate Supply
• Aggregate Demand
• Aggregate Supply
• The Aggregate Demand-Supply Model

Chapter 25: Major Macroeconomic Theories

• Major Theories in Macroeconomics

Chapter 26: Fiscal Policy

• Introduction to Fiscal Policy
• Evaluating Fiscal Policy

Chapter 27: The Monetary System

• Introducing Money
• Introducing the Federal Reserve
• Creating Money

Chapter 28: Monetary Policy

• Introduction to Monetary Policy
• Monetary Policy Tools
• Impacts of Federal Reserve Policies
• Historical Federal Reserve Policies

Chapter 29: The Financial System

• Introducing the Financial System
• Tools of Finance

Chapter 30: Current Topics in Macroeconomics

• Questions for Debate

Chapter 31: International Trade

• Introduction to International Trade
• Gains from Trade
• The United States in the Global Economy
• Barriers to Trade
• Arguments for and Against Protectionist Policy

Chapter 32: Open Economy Macroeconomics

• Capital Flows
• Exchange Rates
• Equilibrium

Chapter 33: Economic Crises

• Fundamentals of Banking Crises
• The 2007-2009 Crisis

Chapter 34: Interest and Profit

• Interest

Chapter 35: Health Care Economics

• Introducing Health Care Economics

Chapter 36: Natural Resource Economics

• Introduction to Natural Resource Economics

Chapter 37: Agriculture Economics

• Introduction to the Agriculture Economics

Chapter 38: Immigration Economics

• Introduction to Immigration Economics

Licensing Information

This text was adapted by #OpenCourseWare under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

Chapter 1: Introduction to Public Speaking

• Learning How to Speak Publicly
• History of Public Speaking
• What You Can Accomplish with Public Speaking
• Elements of Speech Communication
• Types of Public Speeches

Chapter 2: Public Speaking Ethics

• Significance of Ethics in Public Speaking
• Plagiarism

Chapter 3: Preparing the Speech: A Process Outline

• Components of a Speech
• Steps of Preparing a Speech

Chapter 4: Building Confidence to Speak

• Understanding Anxiety
• Managing Anxiety

Chapter 5: Learning to Listen and Helping Others Do the Same

• Understanding Listening
• Stages of Listening
• Barriers to Listening
• Enhancing Your Listening
• Helping Your Audience Listen More
• Giving and Receiving Criticism

Chapter 6: Choosing a Topic

• Finding and Selecting a Topic
• Establishing a Purpose and a Thesis

Chapter 7: Analyzing the Audience

• The Importance of Audience Analysis
• Demographic Factors to Consider
• Contextual Factors to Consider
• Adapting to Your Audience

Chapter 8: Topic Research: Gathering Materials and Evidence

• Gathering Evidence: An Overview
• Library Research
• Internet Research
• Interviewing

Chapter 9: Supporting Your Ideas

• Deploying Supporting Materials
• Using Examples
• Using Statistics
• Using Testimony
• Using Other Supporting Materials
• Using Life Experience (Narrative)

Chapter 10: Organizing and Outlining the Speech

• Principles of Organization
• Main Points
• Introduction
• Conclusion
• Transitions
• Outlining

Chapter 11: Wording the Speech

• Understanding Language
• Variations in Language
• Using Language Effectively
• Deploying Style Effectively
• Understanding Bias in Language

Chapter 12: Delivering the Speech

• Methods of Delivery
• Speaking in the Real World
• Effective Vocal Delivery
• Effective Visual Delivery
• Interaction in Public Speaking
• Rehearsing the Speech
• Managing Q&A

Chapter 13: Informative Speaking

• Introduction to Informative Speaking
• Effective Informative Speaking

Chapter 14: Persuasive Speaking

• Introduction to Persuasive Speaking
• Types of Persuasive Speeches
• Sample Persuasive Speech

Chapter 15: Methods of Persuasive Speaking

• Getting the Most Out of a Persuasive Speech
• Credibility Appeals
• Evidentiary Appeals
• Logical Appeals
• Emotional Appeals
• Motivational Appeals

Chapter 16: Preparing and Using Visual Aids

• The Value of Sensory Enhancements
• Types of Sensory Enhancements
• Preparing Sensory Enhancements
• Presenting with Sensory Enhancements
• Using PowerPoint and Alternatives Successfully

Chapter 17: Special Occasions

• Speeches for Special Occasions

Chapter 18: Speaking in and for Groups

• Working in Groups
• Presenting Group Thinking

Chapter 1: Introduction to Business

• What Is a Business?
• The Business Environment
• Trends in American Business
• Introduction to Entrepreneurship
• Learning Business Topics

Chapter 2: Economics and Business

• Introduction to Economic Systems
• Businesses Under Capitalist Systems
• Measuring Economic Performance
• Businesses Under Socialist Systems
• Businesses Under Communist Systems
• Businesses under Mixed Economic Systems

Chapter 3: Business Ethics and Social Responsibility

• Business Ethics
• Promoting Ethical Behavior
• Social Responsibility
• Consumer Rights

Chapter 4: International Business

• The Drive for International Trade
• International Trade Barriers
• International Trade Agreements and Organizations
• The Money of International Business
• Types of International Business

Chapter 5: Business Writing

• Introduction to Business Communications
• Means of Communication
• Creating High-Value Communications
• Effective Rhetoric and Presentation
• Word Choice
• Audience Analysis

Chapter 6: Types of Business Ownership

• Sole Proprietorships
• Partnerships
• Corporations
• Special Forms of Ownership
• Franchising
• Cooperatives and Joint Ventures
• Corporate Growth

Chapter 7: Small Business and Entrepreneurship

• The Small Business
• Small Business Owners: A Profile
• Small Business Owners: The Disadvantages
• Starting a Small Business

Chapter 8: Management

• An Introduction to Management
• Functions of Managers
• Types of Management
• Decision Making
• Characteristics of Good Managers

Chapter 9: Organizational Structure

• Defining an Organization
• Components of an Organization
• Common Organizational Structures
• Factors to Consider in Organizational Design
• Trends in Organization

Chapter 10: Operations Management

• Introduction to Operations Management
• Quality Management
• Productivity
• Controlling the Supply Chain
• Planning for Operations

Chapter 11: Motivation Theories and Applications

• Management and Motivation
• Theories of Motivation
• Modern Views on Motivation
• Motivation Techniques in Practice

Chapter 12: Human Resource Management

• Human Resources and Relevant Laws
• Performance, Promotion, and Firing
• Compensation
• Developing Employees
• The Functions and Goals of HR
• Recruitment

Chapter 13: Organized Labor Relations

• The History of Unions
• Organized Labor and Related Laws
• Collective Bargaining
• Managing Employees
• Union Negotiation Tactics

Chapter 14: Marketing and the Customer Relationship

• Customer Relationships
• Marketing Strategies

Chapter 15: Product and Pricing Strategies

• Pricing Methods
• Pricing Objectives
• Pricing Strategies
• Pricing Products
• New Product Development
• Product Strategy
• Product Packaging and Branding

Chapter 16: Product Distribution

• Distribution Channels
• Wholesalers
• Retailers
• Logistics

Chapter 17: Marketing Communications

• Promotion
• Public Relations
• Personal Selling
• Advertising

Chapter 18: Financial Statements

• Ratio Analysis and Statement Evaluation
• Accounting Information
• The Accounting Process
• The Balance Sheet
• The Income Statement
• The Statement of Cash Flows

Chapter 19: Financial Management

• Introduction to Financial Management
• Planning
• Operating Funds
• Short-Term Financing
• Long-Term Financing

Chapter 20: Managing Information Technology

• Information Technology Trends
• Decision Making
• E-Commerce
• Difficulties with New Technologies

Chapter 21: The Functions of Money and Banking

• Money as a Tool
• Credit
• American Banking
• Trends in Banking
• The Federal Reserve System
• Protection of Funds

Chapter 1: Introduction to Accounting

• What Is Accounting?
• The Accounting Concept
• Overview of Key Elements of the Business
• Conveying Accounting Information
• Conventions and Standards

Chapter 2: Accounting Information and the Accounting Cycle

• The Basics of Accounting
• The Accounting Cycle

Chapter 3: Overview of Financial Statements

• The Income Statement
• The Balance Sheet
• The Statement of Cash Flows
• Special Considerations for Merchandising Companies

Chapter 4: Controlling and Reporting of Cash and Receivables

• Overview of Cash
• Managing Cash
• Overview of Receivables
• Notes Receivable
• Basics of Receivables Management
• Reporting and Analyzing Receivables

Chapter 5: Controlling and Reporting of Inventories

• Understanding Inventory
• Controlling Inventory
• Valuing Inventory
• Detail on Using LIFO
• Additional Topics in Inventory Valuation
• Assessing Inventory Management
• Reporting and Analyzing Inventories

Chapter 6: Controlling and Reporting of Real Assets: Property, Plant, Equipment, and Natural Resources

• Introduction to Long-Lived Assets
• Components of Asset Cost
• Valuing of Assets
• Depreciation of Assets
• Impairment of Assets
• Disposal of Assets
• Depletion of Assets
• Natural Resources
• Reporting and Analyzing Assets

Chapter 7: Controlling and Reporting of Intangible Assets

• Introduction to Intangible Assets
• Types of Intangible Assets
• Intangible Asset Impairment
• Research & Development Cost
• Reporting and Analyzing Intangibles

Chapter 8: Valuation and Reporting of Investments in Other Corporations

• Approaches to Investment Accounting
• Debt Held to Maturity
• Debt for Sale
• Holding Less than 20% of Shares
• Holding 20-50% of Shares
• Holding More than 50% of Shares (Ownership)

Chapter 9: Reporting of Current and Contingent Liabilities

• Introduction to Liabilities
• Current Liabilities
• Contingencies
• Reporting and Analyzing Current Liabilities

Chapter 10: The Time Value of Money

• Introduction to the Time Value of Money
• Future Value, Single Amount
• Annuities
• Additional Detail on Present and Future Values
• Yield
• Valuing Multiple Cash Flows
• Present Value, Single Amount

Chapter 11: Reporting of Long-Term Liabilities

• Overview of Bonds
• Valuing Bonds
• Bond Retirement
• Reporting and Analyzing Long-Term Liabilities

Chapter 12: Reporting of Stockholders’ Equity

• Understanding the Corporation
• Stock Transactions
• Rules and Rights of Common and Preferred Stock
• Additional Detail on Preferred Stock
• Dividend Policy
• Cash Dividend Alternatives
• Reporting and Analyzing Equity
• Additional Topics in Stockholders’ Equity

Chapter 13: Detailed Review of the Income Statement

• Understanding the Income Statement
• Revenue Recognition
• Expense Recognition
• Additional Income Statement Considerations
• Reporting and Analyzing the Income Statement

Chapter 14: Detailed Review of the Statement of Cash Flows

• Cash Flow Accounting
• Calculating Cash Flows

Chapter 15: Special Topics in Accounting: Income Taxes, Pensions, Leases, Errors, and Disclosures

• Income Tax Accounting
• Pension Accounting
• Lease Accounting
• Making Changes and Correcting Errors
• Additional Notes on Disclosures

Chapter 16: Analyzing Financial Statements

• Overview of Financial Statement Analysis
• Standardizing Financial Statements
• Ratio Analysis Overview
• Using Financial Ratios for Analysis
• Liquidity Ratios
• Debt-Management Ratios
• Profitability Ratios
• Market-Value Ratios
• Considering Inflation’s Distortionary Effects
• The DuPont Equation, ROE, ROA, and Growth
• Asset-Management Ratios
• Other Distortions
• Next Steps in Financial Statement Analysis