Business

Licensing Information

This text was adapted by #OpenCourseWare under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

Chapter 1: Introduction to Business

  • What Is a Business?
  • The Business Environment
  • Trends in American Business
  • Introduction to Entrepreneurship
  • Learning Business Topics

Chapter 2: Economics and Business

  • Introduction to Economic Systems
  • Businesses Under Capitalist Systems
  • Measuring Economic Performance
  • Businesses Under Socialist Systems
  • Businesses Under Communist Systems
  • Businesses under Mixed Economic Systems

Chapter 3: Business Ethics and Social Responsibility

  • Business Ethics
  • Promoting Ethical Behavior
  • Social Responsibility
  • Consumer Rights

Chapter 4: International Business

  • The Drive for International Trade
  • International Trade Barriers
  • International Trade Agreements and Organizations
  • The Money of International Business
  • Types of International Business

Chapter 5: Business Writing

  • Introduction to Business Communications
  • Means of Communication
  • Creating High-Value Communications
  • Effective Rhetoric and Presentation
  • Word Choice
  • Audience Analysis

Chapter 6: Types of Business Ownership

  • Sole Proprietorships
  • Partnerships
  • Corporations
  • Special Forms of Ownership
  • Franchising
  • Cooperatives and Joint Ventures
  • Corporate Growth

Chapter 7: Small Business and Entrepreneurship

  • The Small Business
  • Small Business Owners: A Profile
  • Small Business Owners: The Disadvantages
  • Starting a Small Business

Chapter 8: Management

  • An Introduction to Management
  • Functions of Managers
  • Types of Management
  • Decision Making
  • Characteristics of Good Managers

Chapter 9: Organizational Structure

  • Defining an Organization
  • Components of an Organization
  • Common Organizational Structures
  • Factors to Consider in Organizational Design
  • Trends in Organization

Chapter 10: Operations Management

  • Introduction to Operations Management
  • Quality Management
  • Productivity
  • Controlling the Supply Chain
  • Planning for Operations

Chapter 11: Motivation Theories and Applications

  • Management and Motivation
  • Theories of Motivation
  • Modern Views on Motivation
  • Motivation Techniques in Practice

Chapter 12: Human Resource Management

  • Human Resources and Relevant Laws
  • Performance, Promotion, and Firing
  • Compensation
  • Developing Employees
  • The Functions and Goals of HR
  • Recruitment

Chapter 13: Organized Labor Relations

  • The History of Unions
  • Organized Labor and Related Laws
  • Collective Bargaining
  • Managing Employees
  • Union Negotiation Tactics

Chapter 14: Marketing and the Customer Relationship

  • Customer Relationships
  • Marketing Strategies

Chapter 15: Product and Pricing Strategies

  • Pricing Methods
  • Pricing Objectives
  • Pricing Strategies
  • Pricing Products
  • New Product Development
  • Product Strategy
  • Product Packaging and Branding

Chapter 16: Product Distribution

  • Distribution Channels
  • Wholesalers
  • Retailers
  • Logistics

Chapter 17: Marketing Communications

  • Promotion
  • Public Relations
  • Personal Selling
  • Advertising

Chapter 18: Financial Statements

  • Ratio Analysis and Statement Evaluation
  • Accounting Information
  • The Accounting Process
  • The Balance Sheet
  • The Income Statement
  • The Statement of Cash Flows

Chapter 19: Financial Management

  • Introduction to Financial Management
  • Planning
  • Operating Funds
  • Short-Term Financing
  • Long-Term Financing

Chapter 20: Managing Information Technology

  • Information Technology Trends
  • Decision Making
  • E-Commerce
  • Difficulties with New Technologies

Chapter 21: The Functions of Money and Banking

  • Money as a Tool
  • Credit
  • American Banking
  • Trends in Banking
  • The Federal Reserve System
  • Protection of Funds