8.1: Elections
8.1.1: Types of Elections
From the broad and general to the small and local, elections are designed to serve different purposes for various political voting systems.
Learning Objective
Identify the different types of elections in American democracy
Key Points
- In a parliamentary system, a general election is an election in which all or most members of a given political body are chosen.
- A by-election is an election held to fill a political office that has become vacant between regularly scheduled elections.
- A primary election is an election that narrows the field of candidates before the general election. Primary elections are one means by which a political party nominates candidates for the next general election.
- In the case of closed primaries, only party members can vote. By contrast, in an open primary all voters may cast votes on a ballot of any party.
- A referendum is a direct vote in which an entire electorate is asked to either accept or reject a particular proposal, usually a piece of legislation which has been passed into law by the local legislative body and signed by the pertinent executive official(s).
- A recall election is a procedure by which voters can remove an elected official from office through a direct vote before his or her term has ended.
Key Terms
- general election
-
An election, usually held at regular intervals, in which candidates are elected in all or most constituencies or electoral districts of a nation.
- referendum
-
A direct popular vote on a proposed law or constitutional amendment.
- primary election
-
A preliminary election to select a political candidate of a political party.
Example
- Political careers are often made at the local level: Boris Yeltsin, for instance, as the top official in Moscow, was able to prove his effectiveness and eventually become President of Russia after the collapse of the USSR. When he fought his first contested local election, he demonstrated a willingness to put his policies to the ballot.
Types of Elections
In a parliamentary system, a general election is an election in which all or most members of a given political body are chosen . The term is usually used to refer to elections held for a nation’s primary legislative body, as distinguished from by-elections and local elections. In this system, members of parliament are also elected to the executive branch. The party in government usually designates the leaders of the executive branch.
Afghan Elections, 2005
An Afghan man casts his ballot at a polling station in Lash Kar Gah, Helmand Province, September 18, 2005. Polling stations were busy, but orderly, across the city.
A by-election is an election held to fill a political office that has become vacant between regularly scheduled elections. Usually, a by-election occurs when the incumbent has resigned or died. Local elections vary widely across jurisdictions. In an electoral system that roughly follows the Westminster model, a terminology has evolved with roles such as mayor or warden to describe the executive of a city, town, or region, although the actual means of elections may vary. Political careers are often made at the local level: Boris Yeltsin, for instance, as the top official in Moscow, was able to prove his effectiveness and eventually become President of Russia after the collapse of the USSR. When he fought his first contested local election, he demonstrated a willingness to put his policies to the ballot.
Primary Elections
A primary election is an election that narrows the field of candidates before the general election. Primary elections are one means by which a political party nominates candidates for the next general election. Primaries are common in the United States, where their origins are traced to the progressive movement to take the power of candidate nomination away from party leaders and give it to the people. In the case of closed primaries, only party members can vote. By contrast, in an open primary all voters may cast votes on a ballot of any party. The party may require them to express their support to the party’s values and pay a small contribution to the costs of the primary.
Referendum and Recall
A referendum is a direct vote in which an entire electorate is asked to either accept or reject a particular proposal, usually a piece of legislation which has been passed into law by the local legislative body and signed by the pertinent executive official(s) . A referendum may result in the adoption of a new constitution, a constitutional amendment, a law, the recall of an elected official, or simply a specific government policy. Similarly, a recall election is a procedure by which voters can remove an elected official from office through a direct vote before his or her term has ended. Recalls, which are initiated when sufficient voters sign a petition, have a history dating back to the ancient Athenian democracy and are a feature of several contemporary constitutions.
Montenegro Referendum
In 2006, a referendum in the Republic of Montenegro took place.
8.1.2: The Purpose of Elections
Elections have been the usual mechanism by which modern representative democracy has operated since the 17th century.
Learning Objective
Discuss the nature of elections in democratic forms of government
Key Points
- An election is a formal decision-making process by which a population chooses an individual to hold public office.
- The universal use of elections as a tool for selecting representatives in modern democracies is in contrast with the practice in the democratic archetype, ancient Athens.
- Where universal suffrage exists, the right to vote is not restricted by gender, race, social status, or wealth.
- Citizens become eligible to vote after reaching the voting age, which is typically eighteen years old as of 2012 in the United States. Most democracies no longer extend different rights to vote on the basis of sex or race.
- Compulsory voting is a system in which electors are obliged to vote in elections or attend a polling place on voting day.
Key Terms
- suffrage
-
The right or chance to vote, express an opinion, or participate in a decision.
- election
-
A process of choosing a leader, members of parliament, councillors or other representatives by popular vote.
- compulsory voting
-
Compulsory voting is a system in which electors are obliged to vote in elections or attend a polling place on voting day. If an eligible voter does not attend a polling place, he or she may be subject to punitive measures, such as fines, community service, or perhaps imprisonment if fines are unpaid or community service not performed.
Example
- Suffrage is typically only for citizens of the country, though further limits may be imposed. However, in the European Union, one can vote in municipal elections if one lives in the municipality and is an EU citizen; the nationality of the country of residence is not required.
Purposes of Elections
Definition
An election is a formal decision-making process by which a population chooses an individual to hold public office. Elections have been the usual mechanism by which modern representative democracy has operated since the 17th century. Elections fill offices in the legislature, sometimes in the executive and judiciary, and for regional and local government. This process is also used in many other private and business organizations, from clubs to voluntary associations and corporations.
Presidential Elections in Poland
Presidential Election 2005 in Poland (second round of voting, Oct.23rd).
History of Elections
The universal use of elections as a tool for selecting representatives in modern democracies is in contrast with the practice in the democratic archetype, ancient Athens. As the elections were considered an oligarchic institution and most political offices were filled using sortition, also known as allotment, by which officeholders were chosen by lot.
Elections were used as early in history as ancient Greece and ancient Rome, and throughout the Medieval period to select rulers such as the Holy Roman Emperor and the Pope. In ancient India, around 920 AD, in Tamil Nadu, Palm leaves were used for village assembly elections. The palm leaves with candidate names, will be put inside a mud pot, for counting. Ancient Arabs also used election to choose their caliphs, Uthman and Ali, in the early medieval Rashidun Caliphate; and to select the Pala king Gopala in early medieval Bengal.
Suffrage
The question of who may vote is a central issue in elections. The electorate does not generally include the entire population; for example, many countries prohibit those judged mentally incompetent from voting, and all jurisdictions require a minimum voting age. Suffrage is the right to vote gained through the democratic process. Citizens become eligible to vote after reaching the voting age, which is typically eighteen years old as of 2012 in the United States. Most democracies no longer extend different rights to vote on the basis of sex or race.
Graph of Voter Turnout in U.S. Presidential Elections, 1824-Present
Between 1824 and 1840, voter turnout when from about 26% to 80%. This extremely sharp rise was caused by the removal of property qualifications from the right to vote.
Where universal suffrage exists, the right to vote is not restricted by gender, race, social status, or wealth. It typically does not extend a right to vote to all residents of a region. Distinctions are frequently made in regard to citizenship, age, and occasionally mental capacity or criminal convictions. Suffrage is typically only for citizens of the country, though further limits may be imposed. However, in the European Union, one can vote in municipal elections if one lives in the municipality and is an EU citizen; the nationality of the country of residence is not required. In some countries, voting is required by law. If an eligible voter does not cast a vote, he or she may be subject to punitive measures such as a small fine. Compulsory voting is a system in which electors are obliged to vote in elections or attend a polling place on voting day. If an eligible voter does not attend a polling place, he or she may be subject to punitive measures such as fines, community service, or perhaps imprisonment if fines are unpaid or community service not performed.
Universal Suffrage
Suffrage universel dédié à Ledru-Rollin, painted by Frédéric Sorrieu in 1850. This lithography pays tribute to French statesman Alexandre Auguste Ledru-Rollin for establishing universal male suffrage in France in 1848, following the French Revolution of 1848.
8.1.3: Types of Ballots
A ballot is a device used to cast votes in an election; types of ballots include secret ballots and ranked ballots.
Learning Objective
Compare and contrast the different types of ballots used for elections
Key Points
- A ballot box is a temporarily sealed container with a narrow slot in the top sufficient to accept a ballot paper in an election. The ballot box is also designed to prevent anyone from accessing the votes cast until the close of the voting period.
- Ranked ballots allow voters to rank candidates in order of preference, while ballots for first-past-the-post systems only allow voters to select one candidate for each position. In party-list systems, lists may be open or closed.
- The secret ballot is a voting method in which a voter’s choices in an election or a referendum are anonymous.
- In the United States today, the term ballot reform generally refers to efforts to reduce the number of elected offices.
Key Terms
- secret ballot
-
The voting system involving ballots available only at official polling places, prepared at public expense, containing the names of all candidates, and marked in secret at the polling places.
- ballot
-
A paper or card used to cast a vote.
- ballot box
-
A sealed box with a slit, into which a voter puts his completed voting slip.
Example
- Ballot design can aid or inhibit clarity in an election. Poor designs lead to confusion and potentially chaos if large numbers of voters spoil or mismark a ballot. The butterfly ballot used in Florida in the 2000 U.S. Presidential Election is a good example. This was a ballot paper that has names down both sides, with a single column of punch holes in the center, which has been likened to a maze. The use of a butterfly ballot led to widespread allegations of mismarked ballots.
Introduction
A ballot is a device used to cast votes in an election, and may be a piece of paper or a small ball used in secret voting. Each voter uses one ballot, and ballots are not shared. In the simplest elections, a ballot may be a simple scrap of paper on which each voter writes in the name of a candidate, but governmental elections use pre-printed ballots to protect the secrecy of the votes. The voter casts his or her ballot in a box at a polling station. A ballot box is a temporarily sealed container, usually square box though sometimes a tamper resistant bag, with a narrow slot in the top sufficient to accept a ballot paper in an election. The ballot box is also designed to prevent anyone from accessing the votes cast until the close of the voting period .
Haitians voting in the 2006 elections.
Clear sided ballot boxes used in the Haitian general election in 2006.
Types of Voting Systems
Depending on the type of voting system used in the election, different ballots may be used. Ranked ballots allow voters to rank candidates in order of preference, while ballots for first-past-the-post systems only allow voters to select one candidate for each position. In party-list systems, lists may be open or closed.
The secret ballot is a voting method in which a voter’s choices in an election or a referendum are anonymous. The key aim is to ensure that the voter records a sincere choice by forestalling attempts to influence the voter by intimidation or bribery. This system is one means of achieving the goal of political privacy. However, the secret ballot may increase the amount of vote buying where it is still legal. A political party or its affiliates could pay lukewarm supporters to turn out and pay lukewarm opponents to stay home, therefore reducing the costs of buying an election.
The United States uses a long and short ballot . Before the Civil War, a larger number of elected offices required longer ballots, and at times the long ballot undoubtedly resulted in confusion and blind voting, though the seriousness of either problem can be disputed. Progressivists attacked the long ballot during the Progressive Era. In the United States today, the term ballot reform generally refers to efforts to reduce the number of elected offices .
Butterfly Voters View
Perspective view of the infamous Florida butterfly ballot, reconstructed in 3-D from a reproduction in a Florida newspaper, to show how hard it is to identify which hole links to which name in “real life”, rather than the flat way it is usually displayed.
The Polling (Painting)
The Polling by William Hogarth (1755). Before the secret ballot was introduced, voter intimidation was commonplace.
8.1.4: Winning an Election: Majority, Plurality, and Proportional Representation
Common voting systems are majority rule, proportional representation, or plurality voting with a number of criteria for the winner.
Learning Objective
Compare and contrast the voting systems of majority rule, proportional representation and plurality voting
Key Points
- A voting system is a method by which voters make a choice between options, often in an election or on a policy referendum.
- Majority rule is a decision rule that selections the option which has a majority, that is, more than half the votes. It is the binary decision rule used most often in influential decision-making bodies, including the legislatures of democratic nations.
- Proportional representation (PR) is a concept in voting systems used to elect an assembly or council. Proportional representation means that the number of seats won by a party or group of candidates is proportionate to the number of votes received.
- The plurality voting system is a single-winner voting system often used to elect executive officers or to elect members of a legislative assembly that is based on single-member constituencies.
Key Terms
- majority rule
-
A decision rule whereby the decisions of the numerical majority of a group will bind on the whole group.
- plurality
-
A number of votes for a single candidate or position which is greater than the number of votes gained by any other single candidate or position voted for, but which is less than a majority of valid votes cast.
- voting systems
-
A voting system is a method by which voters make a choice between options, often in an election or on a policy referendum.
Example
- The most common system, used in Canada, the lower house (Lok Sabha) in India, the United Kingdom, and most elections in the United States, is simple plurality, first-past-the-post or winner-takes-all.
Introduction
A voting system is a method by which voters make a choice between options, often in an election or on a policy referendum. A voting system contains rules for valid voting, and how votes are counted and aggregated to yield a final result. Common voting systems are majority rule, proportional representation, or plurality voting with a number of variations and methods such as first-past-the-post or preferential voting. The study of formally defined voting systems is called social choice theory, a subfield of political science, economics, and mathematics.
Majority Rule
Majority rule is a decision rule that selects the option which has a majority, that is, more than half the votes. It is the binary decision rule used most often in influential decision-making bodies, including the legislatures of democratic nations. Some scholars have recommended against the use of majority rule, at least under certain circumstances, due to an ostensible trade-off between the benefits of majority rule and other values important to a democratic society. Being a binary decision rule, majority rule has little use in public elections, with many referendums being an exception. However, it is frequently used in legislatures and other bodies in which alternatives can be considered and amended in a process of deliberation until the final version of a proposal is adopted or rejected by majority rule.
Proportional Representation
Proportional representation (PR) is a concept in voting systems used to elect an assembly or council. Proportional representation means that the number of seats won by a party or group of candidates is proportionate to the number of votes received . For example, under a PR voting system if 30% of voters support a particular party then roughly 30% of seats will be won by that party. Proportional representation is an alternative to voting systems based on single member districts or on bloc voting; these non-PR systems tend to produce disproportionate outcomes and to have a bias in favor of larger political groups. PR systems tend to produce a proliferation of political parties, while single member districts encourage a two-party system.
German federal election, 2005
Seats won by each party in the 2005 German federal election, an example of a proportional voting system.
Plurality Voting System
The plurality voting system is a single-winner voting system often used to elect executive officers or to elect members of a legislative assembly that is based on single-member constituencies . This voting method is also used in multi-member constituencies in what is referred to as an exhaustive counting system where one member is elected at a time and the process repeated until the number of vacancies is filled. In political science, the use of the plurality voting system alongside multiple, single-winner constituencies to elect a multi-member body is often referred to as single-member district plurality (SMDP).
Plurality ballot
An example of a plurality ballot.
8.1.5: Electoral Districts
An electoral district is a territorial subdivision whose members (constituents) elect one or more representatives to a legislative body.
Learning Objective
Analyze how apportionment, malapportionment and gerrymandering affect the political process
Key Points
- In an electoral district, the constituents are the voters who reside within the geographical bounds of an electoral district.
- District magnitude is the number of representatives elected from a given district to the same legislative body.
- Apportionment is the process of allocating a number of representatives to different regions, such as states or provinces, and is generally done on the basis of population. Malapportionment occurs when voters are under or over-represented due to variation in district population.
- Gerrymandering is the manipulation of electoral district boundaries for political gain.
Key Terms
- apportionment
-
The act of apportioning or the state of being apportioned
- gerrymandering
-
The practice of redrawing electoral districts to gain an electoral advantage for a political party.
- electoral district
-
A district represented by one or more elected officials.
Example
- Apportionment is generally done on the basis of population. Seats in the United States House of Representatives, for instance, are reapportioned to individual states every 10 years following a census, with some states that have grown in population gaining seats. The United States Senate, by contrast, is apportioned without regard to population; every state gets exactly two senators.
Definition
An electoral district is a distinct territorial subdivision for holding an election for one or more seats in a legislative body. Generally, only voters who reside within the geographical bounds of an electoral district, the constituents, are permitted to vote in an election held there. The term “constituency” can be used to refer to an electoral district or to the body of eligible voters within the represented area. In Australia and New Zealand, electoral districts are called “electorates,” but elsewhere the term generally refers to the body of voters.
In the United States, there are several types of districts:
- Congressional districts
- states
- state representative districts
- city council districts
An election commission is a body charged with overseeing the implementation of election procedures. The exact name used varies from country to country, including such terms as “electoral commission”, “central election commission”, “electoral branch” or “electoral court”. Election commissions can be independent, mixed, judicial or governmental. They may also be responsible for electoral boundary delimitation. In federations there may be a separate body for each subnational government. In the executive model the election commission is directed by a cabinet minister as part of the executive branch of government, and may include local government authorities acting as agents of the central body. Countries with this model include Denmark, Singapore, Sweden, Switzerland, Tunisia and the United States.
District Magnitude
District magnitude is the number of representatives elected from a given district to the same legislative body. A single-member district has one representative, whereas a multi-member district has more than one. Proportional representation voting systems inherently require multi-member districts, and the larger the district magnitude the more proportional a system tends to be. Under proportional representation systems, district magnitude is an important determinant of the makeup of the elected body.
The geographic distribution of minorities also affects their representation — an unpopular nationwide minority can still secure a seat if they are concentrated in a particular district. District magnitude can vary within the same system during an election. In the Republic of Ireland, for instance, national elections to Dáil Éireann are held using a combination of 3, 4, and 5 member districts. In Hong Kong, the magnitude ranged from 3 to 5 in the 1998 election, but from 5 to 9 in the 2012.
Apportionment and Redistricting
Apportionment is the process of allocating a number of representatives to different regions, such as states or provinces. Apportionment changes are often accompanied by redistricting, the redrawing of electoral district boundaries to accommodate the new number of representatives. This redrawing is necessary under single-member district systems, as each new representative requires his or her own district.
Apportionment is generally done on the basis of population. Seats in the United States House of Representatives, for instance, are reapportioned to individual states every 10 years following a census, with some states that have grown in population gaining seats. The United States Senate, by contrast, is apportioned without regard to population; every state gets exactly two senators. Malapportionment occurs when voters are under or over-represented due to variation in district population.
Gerrymandering is the manipulation of electoral district boundaries for political gain. By creating a few “forfeit” districts where voters vote overwhelmingly for rival candidates, gerrymandering politicians can manufacture more narrow wins among the districts they seek to win . Gerrymandering effectively concentrates wasted votes among opponents while minimizing wasted votes among supporters. Gerrymandering is typically done under voting systems with single-member districts .
Gerrymandering in Illinois
Another example of Illinois gerrymandering is the 17th congressional district in the western portion of the state. Notice how the major urban centers are anchored and how Decatur is nearly isolated from the primary district.
Gerrymandering in Ohio
An example of “cracking” style of gerrymandering. The urban (and mostly liberal) concentration of Columbus, Ohio, located at the center of the map in Franklin County, is split into thirds, with each segment attached to—and outnumbered by—largely conservative suburbs.
Swing Seats and Safe Seats
Sometimes, particularly under non-proportional winner-take-all voting systems, electoral districts can be prone to landslide victories. A safe seat is one that is very unlikely to be won by a rival politician due to the makeup of its constituency. Conversely, a swing seat is one that could easily swing either way. In United Kingdom general elections, the voting in a relatively small number of swing seats usually determines the outcome of the entire election. Many politicians aspire to have safe seats.
8.2: The Modern Political Campaign
8.2.1: Assembling a Campaign Staff
It is essential to gather a specialized and politically driven staff that helps run political campaigns in elections.
Learning Objective
Describe the organizational structure of a major modern political campaign
Key Points
- Successful campaigns usually require a campaign manager to coordinate the campaign’s operations.
- Activists are the ‘foot soldiers’ who are loyal to the cause. They are the true believers who will carry the run by volunteer activists.
- Political consultants advise campaigns on virtually all of their activities from research to field strategy.
- There are different departments created while assembling the staff in order to structure all of the campaign roles.
Key Terms
- pollster
-
A professional whose primary job is conducting pre-election polls.
- consultant
-
A person whose occupation is to be consulted for their expertise, advice, or help in an area or specialty. Alternatively, a party whose business is to be similarly consulted.
- quadrennial
-
Happening every four years.
- activist
-
A person who is politically active in the role of a citizen; especially, one who campaigns for change
Example
- In the United States larger campaigns hire consultants to serve as strategists. The campaign manager focuses mostly on coordinating the campaign staff. Campaign managers will often have deputies who oversee various aspects of the campaign at a closer level.
Organization
In a modern political campaign, the campaign organization will have a coherent structure and staff like any other large business. Political campaign staff is the people who formulate and implement the strategy needed to win an election. Many people have made careers out of working full-time for campaigns and groups that support them. However, in other campaigns much of the staff might be unpaid volunteers.
Campaign Manager
Successful campaigns usually require a campaign manager to coordinate the campaign’s operations. Apart from a candidate, the campaign manger is often a campaign’s most visible leader. Modern campaign managers may be concerned with executing strategy rather than setting it, particularly if the senior strategists are typically outside political consultants such as primarily pollsters and media consultants.
Activists
Activists are the ‘foot soldiers’ loyal to the cause. They are the true believers who will carry the run by volunteer activists. These volunteers and interns may take part in activities such as canvassing door-to-door and making phone calls on behalf of the campaign.
Caricature of Woman Suffrage 1869
This is a satirical caricature of the possible consequences of giving women the vote. The two candidates “Susan Sharp-tongue the Celebrated Man-Tamer” (dressed in circus-performer costume) and “Miss Hangman for Sheriff” canvass for women’s votes (in 1869 women could not vote anywhere in the United States, except as a newly-established experimental innovation in the remote territory of Wyoming). At the right, a sharp-featured woman brandishes a fist threateningly at her husband, who holds the baby. In the 1860’s chignons were a fashionable hairstyle worn by most women and often supplemented with a roll of artificial hair. The artist has caricatured this hairstyle.
Political Consultants
Political campaigns in the United States are not merely a civic ritual and an occasion for political debate. Campaigns are a multi-billion dollar industry, dominated by professional political consultants using sophisticated campaign management tools. Though the quadrennial presidential election attracts the most attention, the United States has a huge number of elected offices. There are wide variations between different states, counties, and municipalities on which offices are elected and under what procedures. Moreover, unlike democratic politics in much of the rest of the world, the U.S. has relatively weak parties. While parties play a significant role in fundraising and occasionally in drafting people to run, the individual candidates themselves ultimately control campaigns
Campaign Departments and Their Respective Purposes
The field department focuses on the “on-the-ground” organizing that is required in order to personally contact voters through canvassing, phone calls, and building local events. Voter contact helps construct and clean the campaign’s voter file in order to help better target voter persuasion and identify which voters a campaign most wants to bring out on Election Day. The field department is generally also tasked with running local “storefront” campaign offices as well as organizing phone banks and staging locations for canvasses and other campaign events.
The communications department oversees both the press relations and advertising involved in promoting the campaign in the media. They are responsible for the campaign’s message and image among the electorate. This department must approve press releases, advertisements, phone scripts, and other forms of communication before they can be released to the public.
The finance department coordinates the campaign’s fundraising operation and ensures that the campaign always has the money it needs to operate effectively. The techniques employed by this department vary based on the campaign’s needs and size. Small campaigns often involve casual fundraising events and phone calls from the candidate to donors asking for money. Larger campaigns will include everything from high-priced sit-down dinners to e-mail messages to donors asking for money.
The legal department makes sure that the campaign is in compliance with the law and files the appropriate forms with government authorities. In Britain and other Commonwealth countries, such as Canada and India, each campaign must have an official agent who is legally responsible for the campaign. The official agent is obligated to make sure the campaign follows all rules and regulations. This department will also be responsible for all financial tracking including bank reconciliations, loans, and backup for in-kind donations.
The technology department designs and maintains campaign technology such as voter file, websites, and social media. While local (county, city, town, or village) campaigns might have volunteers who know how to use computers, state and national campaigns will have information technology professionals across the state or country handling everything from websites to blogs to databases.
The scheduling and advance department makes sure that the candidate and campaign surrogates are effectively scheduled in order to maximize their impact on the voters. This department also oversees the people who arrive at events before the candidate to make sure everything is in order. Often, this department will be a part of the field department.
On small campaigns the scheduling coordinator may be responsible for developing and executing events. The scheduling coordinator typically: a) manages the candidate’s personal and campaign schedule, b) manages the field and advance team schedules, and c) gathers important information about all events the campaign and candidate will attend.
Candidates and other members of the campaign must bear in mind that only one person should oversee the details of scheduling. Fluid scheduling is one of the main components to making a profound impact on voters.
8.2.2: The Modern Political Campaign
A modern political campaign informs citizens about a political candidate running for the elected office.
Learning Objective
Identify key moments in the history of mass campaigns in the United States
Key Points
- A political campaign is an organized effort which seeks to influence the decision making process within a specific group.
- Major campaigns in the United States are often much longer than those in other democracies. Campaigns start anywhere from several months to several years before election day.
- Campaigns often dispatch volunteers into local communities to meet with voters and persuade people to support the candidate. The volunteers are also responsible for identifying supporters, recruiting them as volunteers or registering them to vote if they are not already registered.
- Campaign finance in the United States is the financing of electoral campaigns at the federal, state, and local levels. At the federal level, campaign finance law is enacted by Congress and enforced by the Federal Election Commission (FEC), an independent federal agency.
- The internet is now a core element of modern political campaigns. Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience.
Key Terms
- lobby groups
-
The act of attempting to persuade a group of people that influence decisions made by officials in the government, most often legislators or members of regulatory agencies.
- referendum
-
A direct popular vote on a proposed law or constitutional amendment.
- political campaign
-
It is an organized effort which seeks to influence the decision making process within a specific group.
- political action committee
-
A political action committee (PAC) is any organization in the United States that campaigns for or against political candidates, ballot initiatives, or legislation.
Example
- Signifying the importance of internet political campaigning, Barack Obama’s presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds. The campaign brought the spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Facebook, YouTube and a custom generated social engine) to reach new target populations. The campaign’s social website, my.BarackObama.com, utilized a low cost and efficient method of mobilizing voters and increasing participation among various voter populations. This new media was incredibly successful at reaching the younger population while helping all populations organize and promote action.
Introduction
A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, where representatives are chosen or referendums are decided . In modern politics, the most high profile political campaigns are focused on candidates for head of state or head of government, often a President or Prime Minister.
Candidate for Congress
Walter Faulkner, candidate for U.S. Congress, campaigning with a Tennessee farmer. Crossville, Tennessee.
Background History
Political campaigns have existed as long as there have been informed citizens. The phenomenon of political campaigns are tightly tied to lobby groups and political parties. The first modern campaign is thought to be William Ewart Gladstone’s Midlothian campaign in the 1880’s, although there may have been earlier modern examples from the 19th century. American election campaigns in the 19th century created the first mass-base political parties and invented many of the techniques of mass campaigning.
Process of Campaigning
Major campaigns in the United States are often much longer than those in other democracies. Campaigns start anywhere from several months to several years before election day. Once a person decides to run, they will make a public announcement. This announcement could consist of anything from a simple press release to concerned media outlets to a major media event followed by a speaking tour. It is often well-known to many people that a candidate will run prior to an announcement being made .
John Edwards Pittsburgh 2007
2008 United States Presidential candidate John Edwards campaigning in Pittsburgh on Labor day in 2007, accepting the endorsement of the United Steelworkers and the United Mine Workers of America.
Campaigns often dispatch volunteers into local communities to meet with voters and persuade people to support the candidate. The volunteers are also responsible for identifying supporters, recruiting them as volunteers or registering them to vote if they are not already registered. The identification of supporters will be useful later as campaigns remind voters to cast their votes . Late in the campaign, campaigns will launch expensive television, radio, and direct mail campaigns aimed at persuading voters to support the candidate. Campaigns will also intensify their grassroots campaigns, coordinating their volunteers in a full court effort to win votes.
Nixon Meets Crowds at Robins Air Force Base in Georgia
President Nixon “works the crowd” at Robins Air Force Base, Georgia in the initial stages of his campaign.
Campaign Finance in the United States
Campaign finance in the United States is the financing of electoral campaigns at the federal, state, and local levels. At the federal level, campaign finance law is enacted by Congress and enforced by the Federal Election Commission (FEC), an independent federal agency. Although most campaign spending is privately financed, public financing is available for qualifying candidates for President of the United States during both the primaries and the general election. Eligibility requirements must be fulfilled to qualify for a government subsidy, and those that do accept government funding are usually subject to spending limits.
In 2008—the last presidential election year—candidates for office, political parties, and independent groups spent a total of $5.3 billion on federal elections. The amount spent on the presidential race alone was $2.4 billion, and over $1 billion of that was spent by the campaigns of the two major candidates: Barack Obama spent $730 million in his election campaign, and John McCain spent $333 million. The total spent on federal elections in 2012 was approximately $7 billion. The figures for the 2016 election will not be available until 2017.
Techniques
A campaign team must consider how to communicate the message of the campaign, recruit volunteers, and raise money. Campaign advertising draws on techniques from commercial advertising and propaganda. The avenues available to political campaigns when distributing their messages is limited by the law, available resources, and the imagination of the campaigns’ participants. These techniques are often combined into a formal strategy known as the campaign plan. The plan takes account of a campaign’s goal, message, target audience, and resources available. The campaign will typically seek to identify supporters at the same time as getting its message across.
Modern Technology and the Internet
The internet is now a core element of modern political campaigns. Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience. These Internet technologies are used for cause-related fundraising, lobbying, volunteering, community building, and organizing. Individual political candidates are also using the internet to promote their election campaign.
Signifying the importance of internet political campaigning, Barack Obama’s presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds. The campaign brought the spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Facebook, YouTube and a custom generated social engine) to reach new target populations. The campaign’s social website, my.BarackObama.com, utilized a low cost and efficient method of mobilizing voters and increasing participation among various voter populations. This new media was incredibly successful at reaching the younger population while helping all populations organize and promote action.
8.2.3: The Nomination Campaign
In the nomination campaign, Presidential candidates are selected based on the primaries to run in the main election.
Learning Objective
Describe the procedure by which the Electoral College indirectly elects the President
Key Points
- The modern Presidential campaign begins before the primary elections.
- Nominees campaign across the country to explain their views, convince voters and solicit contributions.
- Much of the modern electoral process is concerned with winning swing states through frequent visits and mass media advertising drives.
Key Terms
- Twentieth Amendment
-
This amendment establishes the beginning and ending of the terms of the elected federal offices.
- vice president
-
A deputy to a president, often empowered to assume the position of president on his death or absence
- electoral college
-
A body of electors empowered to elect someone to a particular office
Example
- A United States presidential nominating convention is a political convention held every four years in the United States by most of the political parties who will be fielding nominees in the upcoming U.S. presidential election.
Modern Presidential Campaign and Nomination
The modern presidential campaign begins before the primary elections. The two major political parties try to clear the field of candidates before their national nominating conventions, where the most successful candidate is made the party’s nominee for president. Typically, the party’s presidential candidate chooses a vice presidential nominee, and this choice is then rubber-stamped by the convention.
Nominees participate in nationally televised debates. While the debates are usually restricted to the Democratic and Republican nominees, third party candidates may be invited, such as Ross Perot in the 1992 debates. Nominees also campaign across the country to explain their views, convince voters and solicit contributions. Much of the modern electoral process is concerned with winning “swing states” through frequent visits and mass media advertising drives.
Election and oath
Presidents are elected indirectly in the United States. A number of electors, collectively known as the Electoral College, officially select the president. On Election Day, voters in each of the states and the District of Columbia cast ballots for these electors. Each state is allocated a number of electors, equal to the size of its delegation in both Houses of Congress combined. Generally, the ticket that wins the most votes in a state wins all of that state’s electoral votes, and thus has its slate of electors chosen to vote in the Electoral College.
The winning slate of electors meet at its state’s capital on the first Monday after the second Wednesday in December, about six weeks after the election, to vote. They then send a record of that vote to Congress. The vote of the electors is opened by the sitting vice president, acting in his capacity as President of the Senate, and is read aloud to a joint session of the incoming Congress, which is elected at the same time as the President.
Electoral College
Electoral college map for the 2012, 2016 and 2020 United States presidential elections, using apportionment data released by the US Census Bureau.
Pursuant to the Twentieth Amendment, the President’s term of office begins at noon on January 20 of the year following the election. This date, known as Inauguration Day, marks the beginning of the four-year term of both the President and the vice president. Before executing the powers of the office, a President is constitutionally required to take the presidential oath.
8.2.4: The General Election Campaign
In the U.S., general election campaigns promote presidential candidates running for different parties.
Learning Objective
Identify the features that distinguish American elections from those in other democracies
Key Points
- In U.S. politics, general elections occur every four years and include the presidential election.
- One of the most important aspects of the major American political campaign is the ability to raise large sums of money, especially early on in the race.
- Campaigns often dispatch volunteers into local communities to meet with voters and persuade people to support the candidate.
Key Terms
- general elections
-
In the United States, these regulation elections of candidates occur every four years and include the presidential election.
- campaign
-
An organized effort to influence the decision making process within a specific group when seeking election to political office.
- partisan
-
An adherent to a party or faction.
Example
- In general elections citizens can actively participate in campaigning for their preferred political party. Citizens can act as volunteers who are also responsible for identifying supporters, recruiting them as volunteers, or registering them to vote if they are not already registered. The identification of supporters is useful later on during campaigns when voters are reminded to cast their votes.
General Elections in the United States
In presidential systems, a general election refers to a regularly scheduled election, where both the president, and either “a class” of or all members of the national legislature are elected at the same time. A general election day may also include elections for local officials.
In U.S. politics, general elections occur every four years and include the presidential election. Some parallels can be drawn between the general election in parliamentary systems and the biennial elections determining all House seats. There is no analogue to “calling early elections” in the U.S., however, and the members of the elected U.S. Senate face elections of only one-third at a time at two year intervals including during a general election.
Types of Elections
The United States is unusual in that dozens of different offices are filled by election, from drain commissioner to the President of the United States. Elections happen every year, on many different dates, and in many different areas of the country.
All federal elections including elections for the President and the Vice President, as well as elections to the House of Representatives and Senate, are partisan. Elections to most but not all statewide offices are partisan-oriented, and all state legislatures except for Nebraska are partisan-oriented.
Some state and local offices are non-partisan, these often include judicial elections, special district elections (the most common of which are elections to the school board, and elections to municipal (town council, city commission, mayor) and county (county commission, district attorney, sheriff) office. In some cases, candidates of the same political party challenge each other. Additionally, in many cases there are no campaign references to political parties, but sometimes even non-partisan races take on partisan overtones.
Process of Campaigning
Major campaigns in the United States are often much longer than those in other democracies. The first part of any campaign is for a candidate to decide to run in elections. Prospective candidates will often speak with family, friends, professional associates, elected officials, community leaders, and the leaders of political parties before deciding to run. Candidates are often recruited by political parties and lobby groups interested in electing like-minded politicians. During this period, people considering running for office will consider their ability to put together the money, organization, and public image needed to get elected. Many campaigns for major office do not progress past this point, as people often do not feel confident in their ability to win. However, some candidates lacking the resources needed for a competitive campaign proceed with an inexpensive paper campaign or informational campaign designed to raise public awareness and support for their positions.
Nixon Meets Crowds at Robins Air Force Base in Georgia
President Nixon “works the crowd” at Robins Air Force Base, Georgia in the initial stages of his campaign.
Once a person decides to run, they make a public announcement. This announcement consists of anything from a simple press release, to concerned media outlets, or a major media event followed by a speaking tour.
Funding for Campaigns
One of the most important aspects of the major American political campaign is the ability to raise large sums of money, especially early on in the race. Political insiders and donors often judge candidates based on their ability to raise money. Not raising enough money early on can lead to problems later as donors are not willing to give funds to candidates they perceive to be losing, a perception based on their poor fundraising performance.
Also during this period, candidates travel around the area they are running in and meet with voters; speaking to them in large crowds, small groups, or even one-on-one. This allows voters to get a better sense of who a candidate is, rather than just relying on what they read about in the paper or see on television.
Campaigns often dispatch volunteers into local communities to meet with voters and persuade people to support the candidate. The volunteers are also responsible for identifying supporters, recruiting them as volunteers or registering them to vote if they are not already registered. The identification of supporters is useful later, as campaigns remind voters to cast their votes.
Late in the campaign, campaigns will launch expensive television, radio, and direct mail campaigns aimed at persuading voters to support their candidate. Campaigns will also intensify their grassroots campaigns, coordinating their volunteers in a full court effort to win votes.
8.3: Political Candidates
8.3.1: Eligibility
Eligibility requirements restrict who can run for a given public office.
Learning Objective
Give examples of eligibility requirements for various offices
Key Points
- Virtually all electoral systems have some eligibility requirements, such as a minimum age to run for office.
- Even within a single jurisdiction, eligibility requirements may vary by office; there are more stringent restrictions on who can run for president than on who can run for Senate in the U.S.
- The natural born citizen clause places a Constitutional limitation on who can run for president in the U.S., limiting the office to natural born citizens.
Key Terms
- eligibility requirement
-
Statutory restrictions on who is entitled to hold a given public office.
- natural born citizen
-
Any person who is entitled to American citizenship by birth.
Example
- The controversial “birther” movement that has questioned the validity of President Obama’s American birth certificate is an example of debate involving the natural born citizenship clause. Republican presidential candidate Mitt Romney was born in Mexico to American parents, illustrating that natural born citizenship does not depend on place of birth, but rather whether one is entitled to citizenship at birth.
Different voting jurisdictions set different eligibility requirements for candidates to run for office. In partisan election systems, such as those in place for U.S. Presidential and Congressional elections, the only people eligible to run in a general election are those nominated by a political party or who have successfully petitioned to be on the ballot. In non-partisan elections, there may be fewer restrictions on those who can be listed on a ballot, with no requirements for party or popular support.
Virtually all electoral systems, whether partisan or non-partisan, have some minimum eligibility requirements to run for office. For example, candidates are generally required to be a certain age. In some jurisdictions, individuals may be eligible to campaign when they reach the age of legal majority, which is often 18. Elsewhere, candidates may need to be older; for example, in U.S. Presidential campaigns, candidates must be at least 35 years old.
Eligibility requirements may also vary by political office within a given jurisdiction. The President of the U.S. must be a natural-born citizen, due to the natural-born citizenship clause of the U.S. Constitution . There has been some legal debate over what constitutes natural born citizenship, particularly regarding cases where an individual is born outside the U.S. to American citizens or in cases of adoption. Generally, however, natural born citizenship is understood to include anyone who is entitled to U.S. citizenship at birth, even if they are born outside of the U.S. Over the years, multiple presidential candidates have been born in foreign countries or U.S. territories, but have met the natural born citizenship eligibility requirement because they were born to American citizens.
Natural Born Citizen Clause
The U.S. Constitution limits eligibility for the office of president to individuals who are natural born citizens of the U.S.
In offices other than that of the President, eligibility requirements tend to be less stringent. For example, according to the Constitution, members of the U.S. House of Representatives must be over the age of 25 and an American citizen for at least seven years. The Senate’s minimum age requirement is 30 and nine years an American citizen. Both chambers of Congress require members to be residents of the state they seek to represent. House members are not required to live in their districts. For local offices, the requirements are often even less strict — in certain jurisdictions, local officials simply need to be current citizens over the age of 18 who have established local residency.
8.3.2: Nominating Candidates
Nomination is the process through which political candidates are chose to campaign for election to office.
Learning Objective
Describe the steps by which a candidate appears on the ballot in a general election
Key Points
- In representative democracies, candidates are nominated to run for office and then are placed on a ballot to seek election.
- In the United States, political parties are largely responsible for nominating candidates.
- In contested elections, candidates participate in primary elections to become their party’s nominee in the general election.
Key Terms
- political party
-
A political organization that subscribes to a certain ideology and seeks to attain political power through representation in government.
- primary election
-
A preliminary election to select a political candidate of a political party.
- nominating convention
-
A meeting of the major figures in a political party to outline a party platform, set party rules, select a nominee for president as well as rally supporters.
Example
- In the 2012 U.S. presidential election, Mitt Romney was the Republican Party’s presumptive nominee before the party’s national convention; he was not officially nominated by the party, but because he had won the party’s primary election, the official nomination at the convention was a mere formality.
Nomination is part of the process of selecting a candidate for election to office. In a representative democracy, such as the United States, citizens vote to elect individuals to public offices. Examples of elected officials include at the federal level, the president; at the state level, a state representative; and at the local level, a city council member. In order to have their names listed on election ballots, individuals seeking these offices must first be nominated.
In the United States, nominees are often chosen by political parties. Political parties are organizations that subscribe to a certain ideology, articulated in the party’s platform, and that seek to attain political power through representation in government. The two largest political parties in the United States are the Democratic Party and the Republican Party, but there also are smaller parties, such as the Libertarian Party and the Green Party. To nominate candidates, political parties hold primary elections. Primary elections are used to narrow the field of candidates for the general election. In a primary, several members of the same political party campaign to become their party’s nominee in the general election. In the general election, nominees from each party compete against each other to be elected to office.
In order to formally select candidates for a presidential election, American political parties hold nominating conventions . The official purpose of these conventions is to select the party’s nominee for president, as well as to adopt a statement of party principles and goals, known as the platform. In modern presidential campaigns, however, nominating conventions are largely ceremonial. Due to changes in election laws, the primary and caucus calendar, and the manner in which political campaigns are run, parties enter their conventions with presumptive nominees. During primary campaigns, state delegates are assigned to a primary candidate based on the outcome of a statewide vote. Whichever primary candidate emerges from the primary election with the most delegates becomes the party’s presumptive nominee. The presumptive nominee is not formally nominated until the national convention, but he or she is all but assured of a place on the ballot in the general election by the conclusion of the primary season.
2008 Democratic National Convention
Modern nominating conventions are largely ceremonial affairs, intended to strengthen party support of its presumptive nominee.
When candidates for national, state, or local office are not affiliated with a political party, they may be nominated as candidates if they receive a sufficient number of signatures from eligible voters (though the specific requirements vary by voting jurisdiction). In a case where an independent, or unaffiliated, candidate receives sufficient signatures, his or her name will appear on the ballot in the general election. These candidates do not need to participate in primary elections, since they are not seeking the nomination of a political party.
8.3.3: Electing Candidates
An election is a decision-making process used in a democracy to choose public office holders based on a vote.
Learning Objective
Define the electorate
Key Points
- Modern representative democracies use elections to determine a range of national, state, and local officials.
- Voting jurisdictions use different electoral systems to determine the outcome of elections, which may result in political parties receiving either a proportion of open seats or total control of a governmental body.
- The electorate is the group of eligible voters in an election, and may be limited by restrictions such as citizenship or residency requirements, age requirements, or property-owning requirements.
Key Terms
- electorate
-
The collective people of a country, state, or electoral district who are entitled to vote.
- election
-
A process of choosing a leader, members of parliament, councillors or other representatives by popular vote.
- electoral system
-
The detailed constitutional arrangements and voting laws that convert the vote into a political decision.
An election is a formal decision-making process by which a population chooses an individual to hold public office. Generally, elections consist of voters casting ballots at polling places on a scheduled election day . Elections have been the usual mechanism by which representative democracies have operated since the 17th century. Elections may fill offices in the legislature, the executive and judiciary, and regional and local government.
Casting a Ballot
Many electoral systems require voters to cast ballots at official, regulated polling places.
Electoral systems are the detailed constitutional arrangements and voting laws that convert the vote into a political decision. The first step in determining the results of an election is to tally the votes, for which various vote counting systems and ballot types are used. Electoral systems then determine the result of the election on the basis of the tally. Most electoral systems can be categorized as either proportional or majoritarian. In a proportional electoral system, a political party receives a percentage of seats in a governmental body in proportion to the number of votes it receives. In a majoritarian system, one party receives all of the seats in question if it receives the majority of votes. Strictly majoritarian systems are rare in modern democracies due to their tendency for suppressing minority views. For example, in the United States presidential elections are dependent upon the allocation of delegates from the electoral college. The number of delegates that each state has is proportional to the state’s population, but all of a state’s delegates are assigned to the presidential candidate who wins the majority of votes in the state. This electoral system is neither strictly majoritarian nor proportional; state delegates are not allocated to candidates in proportion to the votes they receive, but neither is winning the popular vote sufficient to ensure a candidate’s election. This system is intended to provide smaller states and less densely populated regions with influence in national elections.
The question of who may vote is a central issue in elections. The electorate, or the group of people who are eligible to vote, does not generally include the entire population. For example, many countries prohibit those judged mentally incompetent from voting, and all jurisdictions require a minimum age for voting. Historically, jurisdictions have excluded groups such as women, blacks, immigrants, and non-property owners from the electorate. Most national elections require that voters are citizens, and many local elections require proof of local residency to vote.
8.3.4: Likeability of Political Candidates
Candidates run for office by orchestrating expensive campaigns designed to increase their appeal to the electorate.
Learning Objective
Identify the reasons the electorate might be drawn to a particular candidate
Key Points
- The primary trait by which voters evaluate candidates is political ideology, referring to how liberal or conservative the candidate’s views are.
- Political ideology tends to be inferred from political party membership, with the Republican and Democratic parties being seen as conservative and liberal respectively in the U.S.
- Apart from ideology, traits such as likeability and access to funds may determine a campaign’s success or lack thereof.
Key Terms
- campaign
-
An organized effort to influence the decision making process within a specific group when seeking election to political office.
- campaign message
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The ideas that the candidate wants to share with the voters, often consisting of several talking points about policy issues.
- likeability
-
The property that makes a person likeable, that allows them to be liked.
Candidates running for election to public office need to appeal to the electorate in order to acquire votes. Accordingly, candidates run campaigns aimed at establishing a popular campaign message and convincing voters of the candidate’s likeability.
In many elections, candidates are primarily differentiated by being either liberal or conservative. A candidate’s liberal or conservative ideology is usually expressed by affiliation with a political party — in the U.S. the Republican Party is understood to be conservative and the Democratic Party is understood to be liberal. A candidate’s stated political ideology may be treated as a proxy for their position on a range of policy issues. One’s stance on economic regulation, immigration, and abortion, for example, may be inferred from political party membership. In large part, this association is supported by political parties’ platforms in the U.S. At the same national convention where parties nominate candidates for president, they formalize a platform enumerating party beliefs and objectives. When a candidate for state or national office affiliates with a party, they are therefore associated with that party’s written platform.
Apart from ideology, less explicit factors such as likeability and access to resources impact candidates’ campaigns. Likeability refers to whether or not the electorate generally likes a candidate, as measured by opinion polls . Likeability is thought to play a significant role in electoral politics but is difficult to access in campaigns. Politicians may consciously attempt to augment their likeability by donating to charities, telling jokes during speeches, or posing for photos with voters. However, likeability can be difficult for politicians and political strategists to control.
Voter Opinion Poll
Polling agencies conduct surveys of potential voters during election seasons to measure how the electorate ranks the traits of candidates.
A major critique of large scale electoral politics in the U.S. and other democracies is that a candidate’s wealth has too much influence in the election’s outcome. Modern campaigns usually include television and radio ads, extensive travel, and large organizations of strategists and organizers. Thus, campaigns have become extremely expensive. Major candidates generally need to have immense personal wealth or successful fundraising networks to compete in national campaigns. Therefore, access to monetary resources is an important trait for candidates to possess.
8.4: Presidential Elections
8.4.1: Primaries and Caucuses
Primary elections and caucuses are used to narrow the field of candidates in each major political party before a general election.
Learning Objective
Summarize the primary system and how a primary differs from a caucus
Key Points
- In American politics, the two major political parties provide networks of voters and advocates and financial resources to candidates, therefore, candidates seek their nomination before entering general elections.
- Primaries and caucuses occur at the state level and allow candidates to campaign on a smaller scale to seek nomination before entering the national campaign.
- The structure of primaries and caucuses varies by state, with some contests requiring official affiliation with a party in order to cast a vote in the nominating election.
Key Terms
- general election campaign
-
an organized effort which seeks to influence who is voted into the office of presidency and other federal and state legislative offices
- closed primary
-
an election in which only party members are allowed to vote, and during which they choose their party’s candidates for an upcoming general election
- delegate
-
A person authorized to act as representative for another; in politics, a party representative allocated to nominate a party candidate.
- caucus
-
A meeting, especially a preliminary meeting, of persons belonging to a party, to nominate candidates for public office, or to select delegates to a nominating convention, or to confer regarding measures of party policy; a political primary meeting.
- primary election
-
A preliminary election to select a political candidate of a political party.
Example
- The Iowa caucuses are the first nominating election to occur in the presidential primary season and, therefore, they often have a significant impact on later primaries. In 2008, a win in the Iowa caucuses gave candidate Barack Obama a major boost; a win in 2000 had the same result for George W. Bush.
In America’s two-party political system, political parties rely on primary elections and caucuses to nominate candidates for general elections. Political parties provide resources to the candidates they nominate, including endorsements, social contacts, and financial support. Consequently, attaining a party nomination by winning a primary election or caucus is a necessary step to becoming a major election candidate. Primaries are held on different dates in different states and give national candidates an opportunity to campaign to smaller audiences than during the general election. The candidate who wins each state vote is granted a certain number of delegates,depending on the state’s size, and the candidate with the most party delegates becomes the party’s general election nominee. Not every election is preceded by a primary season, but most major races, such as presidential and congressional races, use primaries to narrow the field of candidates.
Primary Elections
Primaries began to be widely used in the United States during the Progressive Era in the early 1900s. The impetus behind establishing them was to give more power to voters, rather than allowing behind the scenes political maneuverers to choose major candidates. In modern elections, primaries are seen as beneficial to both voters and parties in many ways – voters are able to choose between a range of candidates who fit within a broader liberal or conservative ideology, and parties are able to withhold support of a candidate until they have demonstrated an ability to gain public support.
Primary rules vary by state, as does the importance of their outcomes. Primaries may be classified as closed, semi-closed, semi-open, or open. In a closed primary, only voters who are registered with the party holding the primary are allowed to vote. In other words, registered Republicans can only vote to choose a candidate from the Republican field, and Democrats can only vote in the Democratic primary. In a semi-closed system, voters need not register with a party before the election, therefore independent voters may choose to vote in either the Democratic or Republican primary. In an open primary system, voters can vote in either primary regardless of affiliation. Open primaries are the most controversial form in American politics. Supporters argue that open primaries give more power to the voter and less to the party, since voters are not tied to voting for a party that does not produce a good candidate. Critics, however, argue that open primaries will lead to vote raiding, a practice in which party members vote in the opposing party’s primary in an attempt to nominate a weak candidate.
Caucuses
Whereas primaries follow the same polling practices as general elections, caucuses are structured quite differently. In nominating caucuses, small groups of voters and state party representatives meet to nominate a candidate. Caucuses vary between the states in which they are held, however, generally they include speeches from party representatives, voter debate, and then voting by either a show of hands or a secret ballot . Like primaries, caucuses result in state delegates being allocated to a particular candidate, to nominate that candidate to the general election. The vast majority of states use primaries to nominate a candidate, but caucuses are notably used in Iowa, which is traditionally the first state to vote in the primary/caucus season. Since Iowa is first, it has a large impact on the primary season, as it gives one candidate from each party an advantage as they move into other state votes. Due to its small population and the small-scale, intimate structure of its caucuses, Iowa is notorious for allowing lesser- known candidates to do unexpectedly well.
Washington State Caucus
Caucuses occur in small settings and often include lively debate by party members.
8.4.2: The National Convention
Political parties hold national conventions to nominate candidates for the presidency and to decide on a platform.
Learning Objective
Compare contemporary political conventions with those in middle 19th-century
Key Points
- National party conventions are designed to officially nominate the party’s candidate and develop a statement of purpose and principles called the party platform. Informally, political parties use the conventions to build support for their candidates.
- From the point of view of the parties, the convention cycle begins with the Call to Convention. Usually issued about 18 months in advance, the Call is an invitation from the national party to the state and territory parties to convene to select a presidential nominee.
- Each party sets its own rules for the participation and format of the convention. Broadly speaking, each U.S. state and territory party is apportioned a select number of voting representatives, individually known as delegates and collectively as the delegation.
- The convention is typically held in a major city selected by the national party organization 18–24 months before the election is to be held.
- Each convention produces a statement of principles known as its platform, containing goals and proposals known as planks. Relatively little of a party platform is even proposed as public policy.
- The evening’s speeches – designed for broadcast to a large national audience—are reserved for major speeches by notable, respected public figures.
Key Terms
- party platform
-
A statement of principles and purpose issued by a political party.
- national convention
-
a political convention held in the United States every four years by political parties fielding candidates in the upcoming presidential election.
- planks
-
Planks refer to the goals and proposals in the platform of a political party.
Example
- The selection of individual delegates and their alternates, too, is governed by the bylaws of each state party, or in some cases by state law. The 2004 Democratic National Convention counted 4,353 delegates and 611 alternates.
Introduction
A national convention is a political convention held in the United States every four years by political parties fielding candidates in the upcoming presidential election. National party conventions are designed to officially nominate the party’s candidate and develop a statement of purpose and principles called the party platform. Informally, political parties use the conventions to build support for their candidates.
Major political parties in the early 1830s were the first to use the political convention. These were often heated affairs, with delegates from each state playing a major role in determining the party’s national nominee . The term “dark horse candidate” was coined at the 1844 Democratic National Convention when little-known Tennessee politician James K. Polk emerged as the candidate after the leading candidates failed to secure the necessary two-thirds majority vote.
Democratic National Convention (1876)
An image from a newspaper article about the 1876 Democratic National Convention in St. Louis, MO.
There is no such suspense at modern conventions. Due to primaries and increased access to national news, each party essentially knows who its candidate will be before the convention. Instead, modern conventions serve to rally support for the candidate . Conventions today are largely ceremonial events with little influence on the presidential campaign beyond how the convention is received in the press.
Democratic Party, 2008
An image of future President Barack Obama and Vice-President Joe Biden after they were officially nominated for the Democratic ticket at the 2008 Democratic National Convention.
Logistics
From the point of view of the parties, the convention cycle begins with the Call to Convention. Usually issued about 18 months in advance, the Call is an invitation from the national party to the state and territory parties to convene to select a presidential nominee. It also sets out the number of delegates to be awarded to each, as well as the rules for the nomination process. One reason for the late conventions has to do with campaign finance laws, which allow the candidates to spend an unlimited amount of money before the convention, but forbid fundraising after the convention, in order for the parties to receive federal campaign funds.
Each party sets its own rules for the participation and format of the convention. Broadly speaking, each U.S. state and territory party is apportioned a select number of voting representatives, individually known as delegates and collectively as the delegation. Each party uses its own formula for determining the size of each delegation, factoring in such considerations as population, proportion of that state’s Congressional representatives or state government officials who are members of the party, and the state’s voting patterns in previous presidential elections. The selection of individual delegates and their alternates, too, is governed by the bylaws of each state party, or in some cases by state law. The 2004 Democratic National Convention counted 4,353 delegates and 611 alternates.
The convention is typically held in a major city selected by the national party organization 18–24 months before the election is to be held. As the two major conventions have grown into large, publicized affairs with significant economic impact, cities today compete vigorously to be awarded host responsibilities, citing their meeting venues, lodging facilities, and entertainment as well as offering economic incentives.
Proceedings
Each convention produces a statement of principles known as its platform, containing goals and proposals known as planks. Relatively little of a party platform is even proposed as public policy. Much of the language is generic, while other sections are narrowly written to appeal to factions or interest groups within the party. Unlike electoral manifestos in many European countries, the platform is not binding on either the party or the candidate. Because it is ideological rather than pragmatic, however, the platform is sometimes itself politicized. For example, defenders of abortion lobbied heavily to remove the Human Life Amendment plank from the 1996 Republican National Convention platform, a move fiercely resisted by conservatives despite the fact that no such amendment had ever come up for debate. Given the same routines and repetition of proceedings, presidential nominating conventions have become predictable for observers of the political process.
Minor figures in the party are given the opportunity to address the floor of the convention during the daytime, when only the small audiences of C-SPAN and other cable television outlets are watching. The evening’s speeches – designed for broadcast to a large national audience—are reserved for major speeches by notable, respected public figures; the speakers at the 2004 Democratic convention included Ted Kennedy, a forty-year veteran of the United States Senate, and Jimmy Carter, a former Democratic President, while at the Republican convention speakers included Governor Arnold Schwarzenegger of California and Governor George Pataki of New York, two of the largest states in the nation.
8.4.3: The General Election Campaign
The presidential general election occurs after the primary season and is the process through which a national vote chooses the president.
Learning Objective
Describe the steps involved in conducting a presidential campaign
Key Points
- The general election campaign lasts from the end of the primary season in June until the general vote in November and is a contest between the nominated candidate from each major political party.
- General election campaigns tend to focus their efforts on swing states, or states in which there is no clear Democratic or Republican majority, because state Electoral College electors are allocated on a winner-takes-all basis.
- General election campaigns are extremely expensive, so candidates exert substantial effort to convince not only voters but also donors to support their candidacy.
Key Terms
- electoral college
-
A set of electors who are selected to elect a candidate to a particular office, allocated based on statewide votes.
- general election
-
An election, usually held at regular intervals, in which candidates are elected in all or most constituencies or electoral districts of a nation.
- primary season
-
The first stage of a presidential election, in which candidates from each party compete against members from their own party for the party’s nomination.
Example
- The 2012 campaign between Mitt Romney and President Barack Obama is an example of a general election for president.
In the United States, a presidential election is held every four years and includes both a primary season and a general election. During the primary season, the two major political parties narrow the field of candidates through state votes to nominate the party’s candidate for the general election. Because parties provide candidates with voter and staff networks and material resources, they have an incentive to present a unified front and only support one candidate, hence, winning the primary season is a necessary first step to becoming a major candidate in a general election. In the primary season, candidates compete against other members of their party to win a majority of votes from voters within their own party. By contrast, in the general election, candidates from each party compete against each other, and voters are able to vote for either candidate at the polls.
The winner of a presidential general election is not simply the person who receives the majority of votes nationwide. Instead, votes are allocated indirectly through members of the Electoral College. Under this system, statewide elections take place in which voters cast ballots for candidates. Whichever candidate wins the majority of votes in the state receives that state’s Electoral College votes. Electoral College votes are divided proportionally based on state population, meaning that larger states have more influence in the election than smaller ones . Because a candidate only needs to win a majority of votes in the state to receive all of its Electoral College votes, this system has lead to election strategies in which states with a solid Republican or Democratic majority are not contested by candidates. Instead, candidates focus their campaigns on so-called “swing states. ” Swing states are those without a clear majority party, in which all of the state’s Electoral College votes are therefore up for grabs. The most notorious swing states in recent years have been Florida and Ohio, since each is generally unpredictable, and each has a significant number of Electoral College electors.
Electoral College (2008)
In the presidential general election, the winner is determined based on who receives the greatest number of votes in the Electoral College system.
Because candidates in the general election must appeal to vast numbers of voters across a large geographic range, general elections are immensely expensive. Candidates tend to fund their campaigns in part with their personal wealth but also by fundraising extensively. Fundraising may include appealing to wealthy large donors, organizing grassroots campaigns to amass small donations from large numbers of voters, or tapping into political party funds. In recent years, PACs or political action committees, have arisen to amass large funds and produce campaign advertisements on behalf of their favored candidates. A 2010 Supreme Court decision in the case known as Citizens United further paved the way for PACs to exert a large influence in general elections. According to Citizens United, contributions to PACs are not limited so long as the PACs are not directly affiliated with a candidate. Consequently, the 2012 election has witnessed a rise of “super-PACs,” political action committees with unprecedented purchasing power who have produced numerous expensive TV and print ads.
The presidential general election lasts from the end of the primary season, usually in June, until the vote on the first Tuesday of November. Since the president is the most visible elected official in the country, the election season is so long, and so much money is spent on advertising, the presidential general election has greater voter turnout than any other U.S. election. Even so, voter turnout usually hovers at or below 60% of eligible voters. In some cases, voter turnout strongly impacts the outcome of elections. As a general rule, white elderly voters turnout more reliably than any other demographic group, and they vote consistently Republican. Thus, some analysts argue that high turnout favors Democratic candidates, since the turnout increase usually indicates greater number of young and minority voters.
8.4.4: The Electoral College
The Electoral College is the 538 person body that elects the President and the Vice President of the United States.
Learning Objective
Assess the compatibility of the Electoral College system with the nation’s federalist and democratic commitments
Key Points
- The Electoral College is an example of indirect election, or a proces in which voters in an election do not actually choose between candidates for an office but rather elect persons who will then make the choice.
- American presidential elections are not decided by popular vote.
- The members of the Electoral College are divided by represented states and are scaled based on the population from each state.
Key Terms
- swing state
-
A state which may vote Democratic or Republican, in a given election or generally; a purple state.
- indirect election
-
a process in which voters in an election do not actually choose between candidates for an office but rather elect persons who will then make the choice.
Indirect Election
The Electoral College is an example of indirect election, when a democratic government is voted into power by a representative vote, rather than by the entirety of the electorate. The Electoral College consists of 538 electors who officially elect the President and Vice President of the United States. The number of electors equals the total voting membership of the United States Congress, with one elector for each of the current 435 Representatives and 100 Senators. The Electoral College also includes three electors from the District of Columbia, which were approved in the Twenty-third Amendment to the Constitution, in 1961. That results in 538 total electors.
Allocation of Electors
Each state is awarded the same number of electoral votes as the number of its Representatives, plus two votes to match its Senatorial count. Since the most populous states have the most seats in the House of Representatives, they also have the most electors. The six states with the most electors are California (55), Texas (38), New York (29), Florida (29), Illinois (20), and Pennsylvania (20). The seven smallest states by population in the Electoral College (Alaska, Delaware, Montana, North Dakota, South Dakota, Vermont, and Wyoming) have three electors. Each state’s number of Representatives is determined every 10 years by the US Census, thus determining the number of electoral votes for each state.
Electoral College (2008)
In the presidential general election, the winner is determined based on who receives the greatest number of votes in the Electoral College system.
Thus, though many people do not realize it, Presidential and Vice-Presidential elections are determined not by a popular vote. Although ballots list the names of the presidential candidates, voters within the 50 states and Washington, D.C. actually choose electors for their state when they vote for President and Vice President. These presidential electors in turn cast electoral votes for those two offices. Even though the aggregate national popular vote is calculated by state officials and media organizations, the national popular vote is not the basis for electing a President or Vice President.
A faithless elector is a member of the United States Electoral College who, for whatever reason, does not vote for the presidential or vice presidential candidate for whom he or she had pledged to vote. They may vote for another candidate or not vote at all. Faithless electors are pledged electors and thus different from unpledged electors. Although there have been 157 cases of faithlessness, faithless electors have not changed the outcome of any presidential election to date.
Exceptions
Voters in each state and the District of Columbia cast ballots selecting electors pledged to presidential and vice presidential candidates. In nearly all states, electors are awarded to the candidate who wins the most votes in that state on a winner-take-all basis. This means that if Candidate A wins 51% of the popular vote in a given state and Candidate B wins 49%, Candidate A would take all of the Electoral College votes for this state. Only Maine and Nebraska award Electoral College votes on a proportional basis. Although electors are not required by federal law to honor a pledge, in the overwhelming majority of cases they vote for the candidate to whom they are pledged.
Evaluations of the Electoral System
Critics argue that the Electoral College is inherently undemocratic and gives swing states disproportionate influence in electing the President and Vice President. Swing states are those that are up for grabs in any given election; historically, they have swung back and forth between Democrats and Republicans. However, many of them have large numbers of Electoral College votes, meaning that candidates play to voters in swing states more than in other states. Further, some maintain that it is a doctrinal problem that presidential elections in the United States are not decided by popular vote.
Campaign Attention to Swing States (2004)
These maps show the amount of attention the Bush and Kerry campaigns (considered together) gave to each state during the final five weeks of the 2004 election: At the top, each waving hand represents a visit from a presidential or vice-presidential candidate during the final five weeks of the election. (Candidates’ visits to their own home states are not counted. ) At the bottom, each dollar sign represents one million dollars spent on TV advertising by the campaigns during the same time period. This shows the influence of the Electoral College on the prominence of swing states, those with small populations but large Electoral College votes.
Proponents argue that the Electoral College is an important, distinguishing feature of federalism in the United States and that it protects the rights of smaller states. Many proponents of the Electoral College see its negative effect on third parties as a good thing. They argue that the two party system has provided stability through its ability to change during times of rapid political and cultural change. They believe it protects the most powerful office in the country from control by what these proponents view as regional minorities until they can moderate their views to win national election.
8.4.5: Presidential Candidates
Presidential candidates seek the highest office of the executive branch of government and carry out campaigns in pursuit of election.
Learning Objective
Assess the costs and benefits — to candidates and the public — of the two party system
Key Points
- The U.S. has a two party political system in which most influential presidential candidates have the endorsement of a major political party.
- Presidential candidates in the United States must conduct extensive fundraising efforts to successfully acquire advertising time and campaign staffs.
- The U.S. Constitution places restrictions on who can run for presidential office, including that they must be 35 years old and a natural-born citizen.
Key Terms
- PAC
-
A political action committee, which is any organization in the United States that campaigns for or against political candidates, ballot initiatives, or legislation.
- candidate
-
A person who is running in an election or who is applying to a position for a job.
- election
-
A process of choosing a leader, members of parliament, councillors or other representatives by popular vote.
Example
- Presidential candidates engage in debates over governing strategies and policy positions in an attempt to secure votes in the general election.
Background
In democratic countries, the head of state or the head of the executive branch of government, is often called the president. Presidents are usually elected to office by a democratic election. Elections may depend upon a candidate, or a person who is seeking presidential office, winning the popular vote. Likewise, elections can also depend on the candidate winning a certain proportion of a vote as determined by election guidelines. For example, in the United States, presidential candidates must win a majority of votes as allocated by the electoral college, which depends upon the candidate winning the popular vote in individual states rather than in the nation at large. By contrast, in France a candidate must win over 50% of the popular vote to be elected to office. This means that if there are more than two candidates in the race and they split the popular vote, there is often a runoff election to determine who becomes the president.
U.S. Presidential Candidates
The United States has generally embraced a two party political system, in which two primary candidates seek the office of president. Historically, the two parties have changed many times, but elections have usually involved a conservative and a liberal party — in modern days, the Republican and Democratic parties. There are some notable exceptions in which third party candidates had an impact on elections, such as the candidacy of Theodore Roosevelt in 1912 and Ross Perot in 1992, but by and large candidates must have the backing of a major party in order to be influential. The benefits of party membership include a pre-existing voter base, but perhaps more significantly, access to a fundraising network. The endorsement of a political party ensures that presidential candidates have access to a powerful network of political strategists and wealthy donors.
The importance of financial resources cannot be underestimated when talking about United States presidential candidates. Presidential campaigns cost substantial amounts of money because candidates need print, radio, and television ads, as well as large staffs of campaign organizers, in order to be successful. However, in recent years the role of fundraising has increased, as campaign contributions have grown. Political action committees, commonly known as PACs, are groups of donors and advocates who band together to fund advertisements and events on behalf of candidates. The 2010 Supreme Court decision in the case of Citizens United v. Federal Election Commission further paved the way for large campaign contributions by allowing unlimited contributions to so-called “super PACs,” or political action committees that are not directly connected to candidates. As a result of the decision, there is no limit on the size of allowable campaign contributions. Super PACs generally support a candidate by attaining large contributions for expensive television ads. Since they are not directly tied to candidates, super PACs often produce attack ads, or negative ads against opposing candidates, that the primary parties would not explicitly endorse.
As a result of the cost of presidential campaigns, many U.S. presidential candidates tend to be wealthy. However, there are other restrictions on candidacy that also impact who runs. The U.S. Constitution requires that candidates are natural-born U.S. citizens who are at least 35 years old at the time of election. Unofficially, presidents tend to be educated at elite institutions, and only one U.S. president has practiced a religion other than that of the mainstream protestant faith (John F. Kennedy was Catholic). Some evidence indicates that historical candidacy trends may be changing, though. For example, President Barack Obama was the first non-white U.S. president to be elected. Also, 2012 Republican candidate Mitt Romney is Mormon, which is considered by many to be a fringe protestant denomination. While no women have been elected to the highest office in the U.S., Hillary Clinton’s ran in 2008, and in 2016 was the Democratic Party’s first female nominee, indicating the “glass ceiling” may soon be shattered.
8.4.6: Campaigning: Traditional Media, New Media, and Campaign Advertisements
Campaigns seek to engage the public through traditional forms of media, such as television and the press, and more recently, social media.
Learning Objective
Compare and contrast traditional and contemporary ways in which candidates interact with the media and the public
Key Points
- Presidential campaigns have always worked closely with journalists to present a particular image of the candidate.
- Today, candidates are expected to be fluent in social media. President Barack Obama used social media effectively in the 2008 election to reach out to young voters.
- Campaign television ads are used to reach broad audiences. Ads can either be positive, supporting the views of the particular candidate buying the air time, or negative, deriding the candidate’s opponent.
Key Terms
- campaign advertisements
-
Television ads sponsored by political campaigns to reach broad audiences and convince the masses to vote for the sponsoring candidate.
- social media
-
Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.
Example
- Campaigns seek to actively engage with the media in order to present a particular image of the candidate. In the 2008 campaign, Republican candidate Senator John McCain created a unique space to engage with journalists, inviting them to travel with him on his campaign bus, called “the Straight Talk Express,” in reference to his engagement with journalists
Engaging with the media is an essential part of any presidential campaign. Usually, the candidate’s campaign manager is tasked with engaging with the media. Although people often assume that candidates are elected because of their policy positions, many presidential elections are won and lost based on likability of the candidate. Americans only “get to know” a candidate through the representation of the candidate in the media.
Throughout the history of American elections, journalists have followed candidates as they advertised their positions, gave speeches, and visited American towns. This tradition continues today, with certain journalists being given the sole responsibility of following candidates. In the 2008 campaign, Republican candidate Senator John McCain created a unique space to engage with journalists, inviting them to travel with him throughout the course of his campaign on his campaign bus, called “the Straight Talk Express” in reference to his engagement with journalists.
Campaign journalism has developed with the times. With the advent of television, TV reporters were sent to cover elections. Campaign engagement with the media has changed again with the proliferation of social media. Today, candidates are expected to have Facebook and Twitter accounts and to be fluent in the language of social media. This was particularly clear by then-candidate Senator Barack Obama’s use of social media in the 2008 election. The campaign relied heavily on social media to engage voters, recruit campaign volunteers and raise funds. It brought the spotlight on the importance of using the internet in a new age of political campaigning by utilizing various forms of social media such as Facebook and YouTube to reach targeted audiences. In the 2008 and 2012 elections, Barack Obama supporters could sign up for volunteer shifts and donate funds through apps on their mobile phones. The campaign’s social website, my.BarackObama.com, utilized a low cost and efficient method of mobilizing voters and increasing participation among various voter populations. President Obama’s efforts to reach out through new media are credited with bringing in the support of young Americans and contributing to his 2008 victory . This practice has now become standard; Republican candidate Governor Mitt Romney also released an app in 2012.
President Obama Tweeting
This image shows President Obama answering tweets, demonstrating his proficiency with social media and appealing to younger voters.
But even with the rise of new media, campaigns continue to spend hundreds of millions of dollars buying air time on television networks to put on campaign advertisements. Television ads have been popular because they are an effective way to reach millions of voters at once. Campaign ads can either be positive, supporting the views of the particular candidate buying the air time, or negative, deriding the candidate’s opponent. Television campaign ads have been accused of being manipulative, but have been incredibly successful in influencing voter perceptions of the candidates.
8.5: How Voters Decide
8.5.1: Party Identification
Party identification is typically determined by the political party that an individual most commonly supports.
Learning Objective
Discuss the central features that make up party identification
Key Points
- Party identification refers to the political party with which an individual identifies.
- In the United States, political parties consist of three parts: the party as government, the party as organization, and the party as electorate.
- Some researchers view party identification as “a form of social identity”, in the same way that a person identifies with a religious or ethnic group. This identity develops early in a person’s life mainly through family and social influences.
- Those who consider themselves to be strong partisans, strong Democrats and strong Republicans respectively, tend to be the most faithful in voting for their party’s nominee for office.
- The same level of voting behavior can also be applied to state and local levels. While straight ticket voting has declined among the general voting population, it is still prevalent in those who are strong Republicans and strong Democrats.
Key Terms
- party identification
-
Party identification refers to the political party with which an individual identifies. Party identification is typically determined by the political party that an individual most commonly supports (by voting or other means).
- partisan
-
An adherent to a party or faction.
Example
- Children remember events that happened during their childhood and associate them with the political party, whether or not they were connected with those events. For example, a child growing up in the 1970s would associate the Republican party with the Watergate scandal of the Nixon administration, a child growing up in the 1990s would associate the Democratic party with the sex scandal of the Clinton administration, or a child growing up in early 2000 would associate the Republican party with the Iraq War and the War on Terror.
Introduction
Party identification refers to the political party with which an individual identifies. Party identification is typically determined by the political party that an individual most commonly supports (by voting or other means). In the United States, political parties consist of three parts: the party as government (members of the party who hold public office), the party as organization (committees, leaders and activists who work to promote the party and the candidates), and the party as electorate (citizens who support the party through party identification).
Citizens in the general population who identify with a particular party make up the Party in the Electorate. Party identifiers (partisans) could be described by their support in the following ways:
- They register as a member of the particular party when registered to vote.
- They show a strong tendency to vote for candidates in their preferred party in most elections.
- When surveyed, they identify themselves as members of that particular party.
- They are inclined to support policies endorsed by the particular party.
- They volunteer for campaigns to support party candidates more than the general population.
- They have a higher voter turnout in primary elections than the general population.
Some researchers view party identification as “a form of social identity”, in the same way that a person identifies with a religious or ethnic group. This identity develops early in a person’s life mainly through family and social influences. This description would make party identification a stable perspective, which develops as a consequence of personal, family, social and environmental factors. Other researchers consider party identification to be more flexible and more of a conscious choice. They see it as a position and a choice based on the continued assessment of the political, economic and social environment. Party identification can increase or even shift by motivating events or conditions in the country.
Characterization
Party Identification is characterized in three ways. Some view party attachment as a form of social identity, which is similar to a religious or ethnic identity. Moreover, childhood influence is one of main driving factors behind formation of party identification. During childhood, the main political influence comes from parents, other close family members and close surroundings such as the immediate community. Children remember events that happened during their childhood and associate them with the political party, whether or not they were connected with those events. For example, a child growing up in the 1970s would associate the Republican party with the Watergate scandal of the Nixon administration, a child growing up in the 1990s would associate the Democratic party with the sex scandal of the Clinton administration, or a child growing up in early 2000 would associate the Republican party with the Iraq War and the War on Terror. Although these parties might or might not embrace the issues that happened during that administration, a child could forever associate the party with those memorable events. Political Scientists have developed many theories to childhood influence on political party identification. David O. Sears developed a theory stating that major childhood events will influence a child at a young age and make a permanent impression.
Voting
Those people who identify with a party tend to vote for their party’s candidate for various offices in high percentages. Those who consider themselves to be strong partisans, strong Democrats and strong Republicans respectively, tend to be the most faithful in voting for their party’s nominee for office. In the case of voting for president, since the 1970s, party identification on voting behavior has been increasing significantly. By the late 1990s, party identification on voting behavior was at the highest level of any election since the 1950s. When voting in congressional elections, the trend is similar. Strong party identifiers voted overwhelmingly for their party’s nominee in the general election. It is important to note that each party respectively in certain elections, would have stronger voting behavior of their strongest party identifiers. For instance, in the years the Democrats dominated House and Senate elections in the 1970s and 1980s, it can be explained that their strong party identifiers were more loyal in voting for their party’s nominee for Congress than the Republicans were.
The same level of voting behavior can also be applied to state and local levels. While straight ticket voting has declined among the general voting population, it is still prevalent in those who are strong Republicans and strong Democrats. According to Paul Allen Beck and colleagues, “the stronger an individual’s party identification was, the more likely he or she was to vote a straight ticket. “
Roll Call DNC
Those people who identify with a party tend to vote for their party’s candidate for various offices in high percentages. Those who consider themselves to be strong partisans, strong Democrats and strong Republicans respectively, tend to be the most faithful in voting for their party’s nominee for office.
8.5.2: Issue Voting
Issue voting is the process by which voters select candidates based on how closely their views on certain issues match the voter’s own.
Learning Objective
Describe issue voting and its relationship to larger trends in the electorate
Key Points
- Issue voting occurs when voters base their decisions on how the candidates address political issues.
- The rise in issue voting can be traced to increased polarization between the Democratic and Republican parties, which has increased numbers of independents.
- Issue voting can be problematic when candidates’ stances on issues do not match the voter’s own and when candidates possess similar views on issues.
Key Terms
- issue voting
-
The type of voting that occurs when voters cast their vote based on political issues.
- party voting
-
The type of voting that describes when voters cast their vote based on their self-identification with a particular political party.
In contrast to party voting, issue voting is when voters base their election decisions on political issues. These issues can relate to any questions of public policy that are a source of debate between political parties. The process of issue voting involves voters comparing their opinions about how certain issues should be addressed against candidates’ stances on these issues. Individuals vote for the candidate that best matches their own views.
Voting Booth
Issue voting has affected the decisions Americans make at the voting booth.
Issue voting has become prominent in recent elections. The in issue voting rise can be traced to increasing polarization between the Democratic and Republican parties. Moderates, who account for a large segment of the American population, become more alienated as each party adopts more extreme viewpoints. Subsequently, this alienation has led to an increase in the amount of people who identify as independents in order to escape the constraints of a polarized party. The loss of party identification affiliated with being an independent generates the greater issue voting.
While issue voting has risen in recent years, many factors can complicate it. For instance, many stances can be taken on issues and voters must settle for the candidate whose views most closely match their own. This becomes difficult when the available candidates have viewpoints that are vastly different from a voter’s views. Issue voting is also challenging when candidates possess similar views on issues and there is no clear distinction between the candidates’ views and the voter’s own. When the aforementioned situations take place, a voter may revert to party voting or may base their decision off of the individual personalities of the candidates. Similarly, issue salience is when people vote on the basis of how relevant an issue is to their lives.
Most issues that are part of the national agenda can sometimes be a consequence of media agenda-setting and agenda-building. In a commercialized media context, the media can often not afford to ignore an important issue which another television station, newspaper, or radio station is willing to pick up. The media may be able to create new issues by reporting and should that should be considered seriously. Also, they can obscure issues by reporting through negligence and distraction. If persons are affected by high crime rates, or unemployment, for instance, the media can reduce the time they report on potential solutions, the nature of class-based society or other related issues. They can reduce the direct awareness of these problems in the lives of the public. The media can make the problem in essence “go away” by obfuscating it. The public can go away to another media source, so it is in the media’s commercial interest to try to find an agenda which corresponds as closely as possible to peoples’ desires. They may not be entirely successful, but the agenda-setting potential of the media is considerably limited by the competition for the viewers’ interest, readers and listeners. It is difficult to see, for instance, how an issue which is a major story to one television station could be ignored by other television stations.
8.5.3: The Candidates
Due to a decrease in party identification, the personal traits of candidates have become an influential factor in voters’ decisions.
Learning Objective
Describe how and why candidates’ personal characteristics can be relevant to an election campaign
Key Points
- Increasing numbers of independents and problems with issue voting have made the personal traits of candidates an important factor in how voters decide.
- Candidates use their own personal attributes to relate to voters and use the negative personal attributes of their opponents to dissuade voters from supporting them.
- Candidates may use their upbringing, religious affiliations, and family to appeal to voters.
Key Terms
- campaign
-
An organized effort to influence the decision making process within a specific group when seeking election to political office.
- demographic
-
A demographic criterion: a characteristic used to classify people for statistical purposes, such as age, race, or gender.
The personal traits of candidates have become an influential factor in voters’ decisions during recent elections. Although issues currently remain central in many voters’ election decisions, issue voting can be difficult when candidates are closely aligned in their stances on given issues. Issue voting can also be problematic when candidates’ stances differ drastically from those of voters. At the same time, the United States has witnessed increasing polarization between the Democratic and Republican Parties that has caused many voters to identify themselves as independents. This increasing lack of party identification combined with the difficulties that arise with issue voting has resulted in voting decisions based on the personality and demographic traits of candidates.
Candidates are most often evaluated on their party affiliation and stances on prominent issues. However, when the aforementioned problems with party identification and issue voting arise, the personal characteristics of candidates may enter into campaign strategies and voting decisions. Many candidates utilize demographic factors to appeal to voters. For example, candidates may emphasize the importance of their families and their upbringing in humble middle-class households as a way to relate to a wide segment of American voters . Other candidates appeal to voters through shared religious affiliations. Candidates may also emphasize their personality traits by showing how their actions have demonstrated their trustfulness and hard work.
Michelle Obama at the 2012 Democratic National Convention
First Lady, Michelle Obama, appealed to voters by emphasizing the humble background of her husband during her speech at the 2012 Democratic National Convention.
At the same time, candidates also tend to emphasize the demographic and personality traits of their opponents that will create mistrust among voters. For example, candidates often air advertisements that question the honesty of their opponents while emphasizing their own fortitude and work ethic. Candidates may also emphasize the excessive wealth of their opponents as a way to show how they are out of touch with the average middle-class American.
8.6: Recent Elections
8.6.1: The 2008 Presidential Election
The 2008 U.S. presidential election possessed many unique attributes and was won in a historic landslide victory by Democrat Barack Obama.
Learning Objective
Analyze the key components of Obama’s victory in the 2008 presidential election
Key Points
- The 2008 presidential election featured many firsts, including the widespread use of the Internet in campaigning and the first African American elected to the presidency.
- The Obama victory can be attributed to a number of factors, including the Obama campaign’s abilities to both distance itself from the unpopular Bush administration and to emphasize the change and experience it would bring the White House.
- The 2008 presidential election was characterized by high levels of participation, aided by the widespread use of the Internet.
- Obama’s win set the record for the most amount of votes cast for a U.S. presidential candidate.
Key Term
- swing states
-
States in which no single candidate or party has overwhelming support in securing the state’s electoral college votes
The 2008 Presidential Election
The 2008 U.S. presidential election was the 56th quadrennial presidential election. Barack Obama, the junior U.S. senator from Illinois, was nominated as the Democratic candidate while John McCain, the senior U.S. senator from Arizona, was nominated as the Republican candidate. Joe Biden, U.S. senator from Delaware, was later chosen as Obama’s running mate. Meanwhile, Sarah Palin, governor of Alaska, was chosen as McCain’s running mate. Barack Obama won the election by a historic majority vote .
Obama Taking Oath of Office
After winning the 2008 presidential election, Barack Obama was sworn into office on January 20, 2009.
Unique Attributes
The 2008 presidential election was exceptional in many ways. It was the first U.S. presidential election in which an African American was elected president, having also been the first African American to be nominated by a major party. Obama also received the highest number of votes in the history of U.S. presidential elections. In addition, the 2008 presidential election was the first time that both major party candidates were sitting U.S. senators. The election was also characterized by high levels of public interest and engagement. Social media sites joined traditional forms of campaign activity to generate increased election interest.
Stances and Campaign Strategy
Obama’s overwhelming presidential win can be attributed to many factors. His strong opposition to the war in Iraq was a view embraced by many Americans. Meanwhile, McCain supported the war; his statement that the U.S. could be in Iraq for the next 50 to 100 years proved costly, even though it was intended as a peacetime presence. Obama was more successful than McCain in separating himself from the unpopular George W. Bush administration. The downturn in the economy provided an additional boost to the Obama campaign after McCain made comments that portrayed him as out of touch with the average American and the economic plight of the nation. The use of social media websites was another factor better handled by the Obama campaign, and one that appealed to many young voters.
In general, the Obama campaign was much more adept at emphasizing the change and experience Obama would bring to the presidency, and distancing itself from the Bush administration, than was the McCain campaign. The Obama campaign also emphasized the experience Hillary Clinton would carry as Secretary of State. Meanwhile the McCain campaign introduced Sarah Palin as the vice presidential candidate hoping to balance McCain’s more extensive experience with the potential of a relatively unknown politician. However, Palin was often painted by the media as lacking knowledge on key issues. Although Palin appealed to the conservative base of the GOP, there remained the fear that her conservative views would alienate moderates and independents.
Electoral Vote
The 2008 U.S. presidential election took place on November 4, 2008. While John McCain won the majority vote in traditionally Republican states and in his home state of Arizona, Barack Obama’s wins in his home state of Illinois, the Northeast, and the swing states of Ohio and Pennsylvania precluded a McCain victory. Obama also won some of the southern states and the contested states of Iowa and New Mexico. The projected electoral vote count came to 365 for Obama and 173 for McCain.
8.6.2: The 2010 Elections
The 2010 midterm elections, for national, state, and local governments, resulted in an overwhelming victory for the Republican Party.
Learning Objective
Explain the political forces that contributed to the Republicans success in the 2010 elections
Key Points
- During the 2010 midterm elections 435 seats in the U.S. House of Representatives, 37 of the 100 seats in the U.S. Senate, 38 State and territorial governorships, 46 state legislatures, 4 territorial legislatures, and numerous state and local government positions were filled.
- In spite of the large number of government seats to be filled, voter turnout was much lower than it had been during the 2008 presidential election.
- The Republican Party gained several government seats and recaptured a majority in the Congress that led to a divided government.
- Factors contributing to the Republican victories included a continuing high unemployment rate, Congressional scandals, dissatisfaction with the Patient Protection and Affordable Care Act, the mobilizing ability of the Tea Party movement,, and heightened debate over immigration regulation.
Key Terms
- midterm election
-
a type of staggered election where the members take office at the middle of the term of another set of members, or of the executive
- Congress
-
The two legislative bodies of the United States: the House of Representatives, and the Senate.
- senate
-
The United States Senate, “the Senate”.
- house of representatives
-
The name of the lower house in the bicameral legislatures of several countries, also used of some singular legislative bodies in unicameral systems.
The 2010 midterm elections on November 2, 2010 filled 435 seats in the U.S. House of Representatives and 37 of the 100 seats in the U.S. Senate. In addition, 38 state and territorial governorships, 46 state legislatures, and 4 territorial legislatures were filled. Numerous state and local races also took place during this time.
Voter turnout dropped steeply from the previous 2008 presidential election in spite of the large number of political positions to be filled. Approximately 82.5 million people voted, about one-third fewer than those who voted in 2008. However, voter turnout was still slightly higher than the last midterm elections in 2006 and more states gained than lost voters.
The Democratic Party suffered massive defeats in most national and state elections, with many seats switching over to Republican Party control. Indeed, the Republicans gained 63 seats in the U.S. House of Representatives to recapture the majority and expanded its minority in the U.S. Senate by gaining 6 seats. This caused a divided government with Democrat President Obama in office and a Republican majority in the Congress. The Republican Party additionally broke the previous majority record of 628 seats in the state legislatures, set by the Democrats in the post-Watergate elections of 1974, by gaining 680 seats in the state legislative races. The Republicans also gained control of 29 of the 50 state governorships.
The Republican victories during the 2010 midterm elections can be attributed to a number of factors. First, unemployment was over 9% during the elections and had not declined significantly since Obama had entered the White House. Secondly, public trust in Congress had diminished with a series of scandals in which Democratic Representatives Charlie Rangel and Maxine Waters, along with Republican Senator John Ensign, were accused of unethical and/or illegal conduct prior to the midterm elections. Furthermore, passage of the Patient Protection and Affordable Care Act led to low approval ratings of Congress. Indeed, many Republicans ran on a promise to repeal the act and beat incumbent Democrats who had voted for it. A fourth factor that contributed to the Republican victories was the mobilizing ability of the Tea Party movement in favor of Republican candidates . Meanwhile, the controversial Arizona Senate Bill 1070 ignited a national debate over immigration that led many in support of stronger immigration regulations to vote for the Republican Party.
Tea Party Gathering
The Tea Party movement’s ability to mobilize voters in favor of the Republican Party was one of the factors that contributed to many Republican victories during the 2010 elections.
8.6.3: The 2012 Presidential Election
Barack Hussein Obama was re-elected President of the United States on November 6th, 2012, serving a second term as the nation’s first black president.
Learning Objective
Describe the key issues and the electoral landscape that led to Obama’s reelection
Key Points
- The 2012 U.S. presidential election was between Democratic candidate President Barack Obama and Republican candidate Governor Mitt Romney of Massachusetts. Requiring 270 electoral votes to win the election, Obama received 303 electoral votes, while Romney earned 206.
- The major policy issues at stake in the 2012 election included: the Patient Protection and Affordable Care Act and health care reform; the ongoing economic crisis; tax reform; women’s rights; and American foreign policy.
- Changes to the Electoral College apportionment of votes affected the the 2012 presidential election, likely in favor of the Republican party.
- In his second term, President Obama faced a divided political climate, negotiating between a Democratic Senate and a Republican House, often resulting in stalemate in the Congress.
Key Terms
- Mitt Romney
-
Willard Mitt Romney (born March 12, 1947) is an American businessman and was the Republican Party’s nominee for President of the United States in the 2012 election. From 2003 to 2007, he served as the 70th Governor of Massachusetts.
- electoral college
-
A body of electors empowered to elect someone to a particular office
- incumbent
-
Being the current holder of an office or a title.
- Barack Obama
-
Barack Hussein Obama II (born August 4, 1961) is the 44th and current President of the United States. On November 6th, 2012, he was re-elected for a second term.
Barack Hussein Obama was re-elected President of the United States on Tuesday, November 6th, 2012. He served a second term as the nation’s first black president.
The 2012 presidential election was the 57th quadrennial election in the United States. The Democratic Party Candidate, President Barack Obama, sought re-election for his second and final term as president. Massachusetts Governor Mitt Romney ran as the Republican candidate.
Requiring 270 electoral votes to win the election, Obama received 303 electoral votes, while Romney earned 206. His victory was much narrower than his electoral victory in the 2008 Presidential Election against Senator John McCain. Obama carried Colorado, Iowa, Ohio, New Hampshire, Virginia, and Wisconsin, many of the often decisive battleground states in presidential elections. Obama also carried a small advantage in Florida.
In his second term, President Obama will continue to face a divided political climate, with a Democratic Senate and a Republican House, often leading to stalemate in the Congress. Obama tackled many of the large issues he campaigned about before the 2008 Presidential Election, including immigration reform. The economic crisis, the growing deficit, and America’s longest undeclared war were the biggest obstacles to Obama’s re-election. Days prior to the 2012 Presidential Election, Hurricane Sandy hit the East Coast, devastating many states in the Mid-Atlantic and New England regions.
Mitt Romney was highly criticized during his campaign due to his personal wealth. While he lost the popular vote by a slight margin, a much greater margin in the electoral college necessitated his loss.
The two other presidential candidates included Green Party nominee Jill Stein and Libertarian Party nominee, New Mexico Governor Gary Johnson. While unlikely, both possessed the ballot access to mathematically win the majority of the Electoral College and, accordingly, the election.
The major policy issues at stake in the 2012 election were: the Patient Protection and Affordable Care Act and health care reform; the ongoing economic crisis; tax reform; women’s rights; and American foreign policy.
Nominations
The Democratic nomination was uncontested with the incumbent, President Barack Obama, running for reelection . The Republican primaries were more complex, with many different candidates winning different contests. Romney won New Hampshire, Senator Rick Santorum of Pennsylvania won in Iowa, and former Speaker of the U.S. House of Representatives, Newt Gingrich, won South Carolina by a surprising margin. Santorum suspended his campaign in April, leaving Romney as the frontrunner for the Republican nomination. Romney was officially declared as the Republican Party’s nominee at the Republican National Convention on August 30, 2012 .
Mitt Romney
Governor Mitt Romney of Massachusetts was the Republican candidate for the 2012 presidential election.
Barack Obama
Incumbent President Barack Obama was the Democratic candidate for the 2012 presidential election. On November 6th, 2012, Obama was re-elected President for a second term.
Electoral College Changes and Controversies
Population changes indicated by the 2010 U.S. Census changed the apportionment of votes in the Electoral College, potentially changing the allocation of votes among swing states. Arizona, Florida, Georgia, Nevada, South Carolina, Texas, Utah, and Washington gained votes. Conversely, Illinois, Iowa, Louisiana, Massachusetts, Michigan, Missouri, New Jersey, New York, Ohio, and Pennsylvania lost votes. The change in electoral allotment shifts the allocation of votes across the Democratic-Republican divide, as pundits predicted that the Democratic Party would lose electoral votes in states previously won in the past three presidential elections, and the Republican Party would gain votes in states won by Republican candidates in the last three elections.
Some states enacted new electoral laws in 2011. For example, Florida and Iowa banned felons from voting, and various states shortened their voting periods, eliminating the option of early voting. These measures were criticized as strategies to impede voter blocs, including college students, African Americans, and Latino Americas.
8.7: The Role of Money in Campaigns and Elections
8.7.1: Regulating Campaign Finance
Campaign finance in the United States is the financing of electoral campaigns at the federal, state, and local levels.
Learning Objective
Assess the origins, scope, and impact of money spent on election campaigns
Key Points
- At the federal level, campaign finance law is enacted by Congress and enforced by the Federal Election Commission (FEC), an independent federal agency.
- Races for non-federal offices are governed by state and local law. Over half the states allow some level of corporate and union contributions.
- At the federal level, public funding is limited to subsidies for presidential campaigns. To receive subsidies in the primary, candidates must qualify by privately raising $5000 each in at least 20 states.
- In addition to primary matching funds, the public funding program also assists with financing the major parties’ presidential nominating conventions and funding the major party nominees’ general election campaigns.
- In 1971, Congress passed the Federal Election Campaign Act (FECA), instituting various campaign finance disclosure requirements for federal candidates.
Key Terms
- public funding
-
At the federal level, public funding is limited to subsidies for presidential campaigns. This includes (1) a “matching” program for the first $250 of each individual contribution during the primary campaign, (2) financing the major parties’ national nominating conventions, and (3) funding the major party nominees’ general election campaigns.
- federal election commission
-
The Federal Election Commission (FEC) is an independent regulatory agency that was founded in 1975 by the United States Congress to regulate the campaign finance legislation in the United States.
Example
- In 2008—the last presidential election year—candidates for office, political parties, and independent groups spent a total of $5.3 billion on federal elections. The amount spent on the presidential race alone was $2.4 billion, and over $1 billion of that was spent by the campaigns of the two major candidates: Barack Obama spent $730 million in his election campaign, and John McCain spent $333 million.
Introduction
Campaign finance in the United States is the financing of electoral campaigns at the federal, state, and local levels. At the federal level, campaign finance law is enacted by Congress and enforced by the Federal Election Commission (FEC), an independent federal agency. Although most campaign spending is privately financed, public financing is available for qualifying candidates for President of the United States during both the primaries and the general election. Eligibility requirements must be fulfilled to qualify for a government subsidy, and those that do accept government funding are usually subject to spending limits.
Federal Elections Commission
Seal of the United States Federal Election Commission.
Races for non-federal offices are governed by state and local law. Over half the states allow some level of corporate and union contributions. Some states have limits on contributions from individuals that are lower than the national limits, while four states (Missouri, Oregon, Utah and Virginia) have no limits at all.
Campaign Finance Numbers
In 2008—the last presidential election year—candidates for office, political parties, and independent groups spent a total of $5.3 billion on federal elections. The amount spent on the presidential race alone was $2.4 billion, and over $1 billion of that was spent by the campaigns of the two major candidates: Barack Obama spent $730 million in his election campaign, and John McCain spent $333 million. In the 2010 midterm election cycle, candidates for office, political parties, and independent groups spent a total of $3.6 billion on federal elections. The average winner of a seat in the House of Representatives spent $1.4 million on his or her campaign. The average winner of a Senate seat spent $9.8 million.
Public financing of campaigns
At the federal level, public funding is limited to subsidies for presidential campaigns. This includes (1) a “matching” program for the first $250 of each individual contribution during the primary campaign, (2) financing the major parties’ national nominating conventions, and (3) funding the major party nominees’ general election campaigns.
To receive subsidies in the primary, candidates must qualify by privately raising $5000 each in at least 20 states. During the primaries, in exchange for agreeing to limit his or her spending according to a statutory formula, eligible candidates receive matching payments for the first $250 of each individual contribution (up to half of the spending limit). By refusing matching funds, candidates are free to spend as much money as they can raise privately.
From the inception of this program in 1976 through 1992, almost all candidates who could qualify accepted matching funds in the primary. In 1996 Republican Steve Forbes opted out of the program. In 2000, Forbes and George W. Bush opted out. In 2004 Bush and Democrats John Kerry and Howard Dean chose not to take matching funds in the primary. In 2008, Democrats Hillary Clinton and Barack Obama, and Republicans John McCain, Rudy Giuliani, Mitt Romney and Ron Paul decided not to take primary matching funds. Republican Tom Tancredo and Democrats Chris Dodd, Joe Biden and John Edwards elected to take public financing.
In addition to primary matching funds, the public funding program also assists with financing the major parties’ (and eligible minor parties’) presidential nominating conventions and funding the major party (and eligible minor party) nominees’ general election campaigns. The grants for the major parties’ conventions and general election nominees are adjusted each Presidential election year to account for increases in the cost of living. In 2012, each major party is entitled to $18.2 million in public funds for their conventions, and the parties’ general election nominees are eligible to receive $91.2 million in public funds. If candidates accept public funds, they agree not to raise or spend private funds or to spend more than $50,000 of their personal resources.
8.7.2: Sources of Campaign Funding
Different sources of campaign funding help party candidates to raise funds through multiple avenues.
Learning Objective
Identify the varied sources and roles of money in campaigns and politics
Key Points
- Corporations and unions are barred from donating money directly to candidates or national party committees.
- Lobbying in the United States describes paid activity in which special interests hire well-connected professional advocates, often lawyers, to argue for specific legislation in decision-making bodies such as the United States Congress.
- Federal law allows for multiple types of Political Action Committees, including connected PACs, nonconnected PACs, leadership PACs, Super PACs.
- A 527 organization is a type of American tax-exempt organization named after “Section 527” of the U.S. Internal Revenue Code.
- Political party committees may contribute funds directly to candidates, subject to the specified contribution limits.
- Different sources of campaign funding help party candidates to raise funds through multiple avenues. Campaign finance in the United States is the financing of electoral campaigns at the federal, state, and local levels.
Key Terms
- 527 organization
-
A 527 organization is a type of American tax-exempt organization named after “Section 527” of the U.S. Internal Revenue Code. Technically, almost all political committees, including state, local, and federal candidate committees, traditional political action committees, “Super PACs”, and political parties are “527s. “
- lobbying
-
Lobbying (also lobby) is the act of attempting to influence decisions made by officials in the government, most often legislators or members of regulatory agencies.
- bundlers
-
Bundlers are people who can gather contributions from many individuals in an organization or community and present the sum to the campaign. Campaigns often recognize these bundlers with honorary titles and, in some cases, exclusive events featuring the candidate.
Sources of Campaign Funding
Different sources of campaign funding enable party candidates raise funds through multiple avenues. Campaign finance in the United States is the financing of electoral campaigns at the federal, state, and local levels. At the federal level, campaign finance law is enacted by Congress and enforced by the Federal Election Commission (FEC), an independent federal agency. Although most campaign spending is privately financed, public financing is also available for qualifying candidates for President of the United States during both the primaries and the general election. Eligibility requirements must be met to qualify for a government subsidy, and those that accept government funding are usually subject to spending limits. Federal law restricts how much individuals and organizations may contribute to political campaigns, political parties, and other FEC-regulated organizations.
Corporations and unions are barred from donating money directly to candidates or national party committees. One consequence of the limitation upon personal contributions from any one individual is that campaigns seek out “bundlers”—people who can gather contributions from many individuals in an organization or community and present the sum to the campaign. Campaigns often recognize these bundlers with honorary titles and, in some cases, exclusive events featuring the candidate. Although bundling had existed in various forms since the enactment of the FECA, it became more structured and organized in the 2000s, spearheaded by the “Bush Pioneers” for George W. Bush’s 2000 and 2004 presidential campaigns. During the 2008 campaign, the six leading primary candidates (three Democratic, three Republican) had listed a total of nearly two thousand bundlers.
Lobbying and Special Interests
Lobbying in the United States describes paid activity in which special interests hire well-connected professional advocates, often lawyers, to argue for specific legislation in decision-making bodies such as the United States Congress . It is a highly controversial phenomenon, often seen in a negative light by journalists and the American public, and frequently misunderstood. While lobbying is subject to extensive and often complex rules which, if not followed, can lead to penalties including jail, the activity of lobbying has been interpreted by court rulings as free speech and protected by the Constitution.
Tony Podesta, Senator Kay and Chip Hagan
Lobbying depends on cultivating personal relationships over many years. Photo: Lobbyist Tony Podesta (left) with Senator Kay Hagan (center) and her husband.
Spending by Outside Organizations
Federal law allows for multiple types of Political Action Committees, including connected PACs, nonconnected PACs, leadership PACs and Super PACs. 501(c)(4) organizations are defined by the IRS as “social welfare” organizations. Unlike 501(c)(3) charitable organizations, they may also participate in political campaigns and elections, as long as the organization’s “primary purpose” is the promotion of social welfare and not political advocacy. A 527 organization is a type of American tax-exempt organization named after “Section 527” of the U.S. Internal Revenue Code. Technically, almost all political committees, including state, local, and federal candidate committees, traditional political action committees, “Super PACs”, and political parties are “527s. ” However, in common practice the term is usually applied only to such organizations that are not regulated under state or federal campaign finance laws because they do not “expressly advocate” for the election or defeat of a candidate or party.
Political party committees may contribute funds directly to candidates, subject to the specified contribution limits. National and state party committees may make additional “coordinated expenditures,” subject to limits, to help their nominees in general elections. National party committees may also make unlimited “independent expenditures” to support or oppose federal candidates. However, since 2002, national parties have been prohibited from accepting any funds outside the limits established for elections in the FECA.
8.7.3: PACs and Campaigns
A political action committee is any organization that campaigns for or against political candidates, ballot initiatives or legislation.
Learning Objective
Analyze the role of PACs in federal elections
Key Points
- At the federal level, an organization becomes a PAC when it receives or spends more than $1,000 for the purpose of influencing a federal election, according to the Federal Election Campaign Act.
- Individuals are limited to contributing $5,000 per year to Federal PACs; corporations and unions may not contribute directly to federal PACs, but can pay for the administrative costs.
- Federal law allows for two types of PACs, connected and non-connected. Most of the 4,600 active, registered PACs are “connected PACs” established by businesses, labor unions, trade groups, or health organizations. By contrast, “non-connected PACs” have an ideological mission.
- Super PACs may not make contributions to candidate campaigns or parties, but may engage in unlimited political spending independently of the campaigns. Unlike traditional PACs, they can raise funds from corporations, unions and other groups, and from individuals, without legal limits.
- In 2010, the United States Supreme Court held in “Citizens United v. Federal Election Commission” that it is legal for corporations and unions to spend from their general treasuries to finance independent expenditures.
Key Terms
- citizens united
-
In 2010, the United States Supreme Court held in Citizens United v. Federal Election Commission that laws prohibiting corporate and union political expenditures were unconstitutional. Citizens United made it legal for corporations and unions to finance independent expenditures with money from their general treasuries. It did not alter the prohibition on direct corporate or union contributions to federal campaigns—those are still prohibited.
- super pacs
-
Super PACs, officially known as “independent-expenditure only committees,” may not make contributions to candidate campaigns or parties, but may engage in unlimited political spending independently of the campaigns. Also unlike traditional PACs, they can raise funds from corporations, unions and other groups, and individuals—without legal limits.
- political action committee
-
A political action committee (PAC) is any organization in the United States that campaigns for or against political candidates, ballot initiatives, or legislation.
Example
- According to data from the Center for Responsive Politics, the top 100 individual super PAC donors in 2011–2012 made up just 3.7% of contributors, but accounted for more than 80% of the total money raised, while less than 0.5% of the money given to “the most active Super PACs” was donated by publicly traded corporations.
Introduction
A political action committee (PAC) is any organization in the United States that campaigns for or against political candidates, ballot initiatives or legislation. At the federal level, an organization becomes a PAC when it receives or spends more than $1,000 for the purpose of influencing a federal election, according to the Federal Election Campaign Act. At the state level, an organization becomes a PAC according to the state’s election laws.
In 2010, the United States Supreme Court held in Citizens United v. Federal Election Commission that laws prohibiting corporate and union political expenditures were unconstitutional. Citizens United made it legal for corporations and unions to spend from their general treasuries to finance independent expenditures, but did not alter the prohibition on direct corporate or union contributions to federal campaigns; those are still prohibited.
History of PACs in the United States
In 1947, as part of the Taft-Hartley Act, the U.S. Congress prohibited labor unions or corporations from spending money to influence federal elections, and prohibited labor unions from contributing to candidate campaigns. Labor unions moved to work around these limitations by establishing political action committees, to which members could contribute. In 1971, Congress passed the Federal Election Campaign Act (FECA). In 1974, Amendments to FECA defined how a PAC could operate and established the Federal Election Commission (FEC) to enforce the nation’s campaign finance laws. The FECA and the FEC’s rules provide for the following: Individuals are limited to contributing $5,000 per year to Federal PACs; corporations and unions may not contribute directly to federal PACs, but can pay for the administrative costs of a PAC affiliated with the specific corporation or union; Corporate-affiliated PACs may only solicit contributions from executives, shareholders, and their families.
Categorization of PACs
Federal law allows for two types of PACs, connected and non-connected. Most of the 4,600 active, registered PACs are “connected PACs” established by businesses, labor unions, trade groups, or health organizations. These PACs receive and raise money from a “restricted class,” generally consisting of managers and shareholders in the case of a corporation and members in the case of a union or other interest group. Groups with an ideological mission, single-issue groups, and members of Congress and other political leaders may form “non-connected PACs. ” These organizations may accept funds from any individual, connected PAC, or organization.
Super PACs, officially known as “independent-expenditure only committees,” may not make contributions to candidate campaigns or parties, but may engage in unlimited political spending independently of the campaigns. Also unlike traditional PACs, they can raise funds from corporations, unions and other groups, and from individuals, without legal limits. Super PACs may support particular candidacies. In the 2012 presidential election, super PACs have played a major role, spending more than the candidates’ election campaigns in the Republican primaries. As of early April 2012, Restore Our Future—a Super PAC usually described as having been created to help Mitt Romney’s presidential campaign—has spent $40 million . In the 2012 election campaign, most of the money given to super PACs has come not from corporations but from wealthy individuals. According to data from the Center for Responsive Politics, the top 100 individual super PAC donors in 2011–2012 made up just 3.7% of contributors, but accounted for more than 80% of the total money raised, while less than 0.5% of the money given to “the most active Super PACs” was donated by publicly traded corporations.
Mitt Romney
Governor Mitt Romney of Massachusetts was the Republican candidate for the 2012 presidential election.
PAC Backlash
It was generally agreed in the 2012 campaign that the formation of a super PAC and the acceptance of large contributions was legal. However, a lingering question was whether super PACs are legal when examined on the basis of how they act. Two agreed-upon illegal actions were that a super PAC could not accept foreign funds and could not coordinate directly with a candidate. Super PACs were seen in the press as a possible means of allowing illegal donations from foreign entities – either individuals or companies – to be disguised. The concept of actions being illegal, when coordinated with a candidate, came out, in part, after a super PAC named American Crossroads requested permission to communicate to their favored candidate on an above-board basis.
International Comparison and Response
The leading democracies have different systems of campaign finance, and several have no institutions analogous to American PACs, in that there are no private contributions of large sums of money to individual candidates. This is true, for example in Germany, in France, and in Britain. In these countries, concerns about the influence of campaign contributions on political decisions are less prominent in public discussion.
8.7.4: Citizens United v. Federal Election Commission
The Citizens United case held that it was unconstitutional to ban campaign financial contributions by corporations, associations and unions.
Learning Objective
Analyze the significance of the Supreme Court’s decision in Citizens United v. Federal Election Commission for campaign finance reform
Key Points
- Citizens United v. Federal Election Commission was a landmark United States Supreme Court case in 2010 in which the court held that the First Amendment prohibited the government from restricting independent political expenditures by corporations and unions.
- The nonprofit group Citizens United wanted to air a film critical of Hillary Clinton and to advertise the film during television broadcasts in apparent violation of the 2002 Bipartisan Campaign Reform Act. In a 5 to 4 decision, the court held that portions of BCRA violated the First Amendment.
- The Supreme Court held that it was unconstitutional to ban free speech through the limitation of independent communications by corporations, associations, and unions. This ruling was frequently interpreted as permitting corporate corporations and unions to donate to political campaigns.
- Citizens United has often been credited for the creation of “super PACs,” political action committees which make no contributions to candidates or parties and so can accept unlimited contributions from individuals, corporations, and unions.
Key Terms
- Citizens United v. Federal Election Commission
-
Citizens United v. Federal Election Commission was a landmark United States Supreme Court case in 2010 in which the court held that the First Amendment prohibited the government from restricting independent political expenditures by corporations and unions.
- super pacs
-
Political action committees, which make no contributions to candidates or parties, and so can accept unlimited contributions from individuals, corporations, and unions.
Example
- In the 2012 presidential election, super PACs have played a major role, spending more than the candidates’ election campaigns in the Republican primaries. As of early April 2012, Restore Our Future—a Super PAC usually described as having been created to help Mitt Romney’s presidential campaign—has spent $40 million.
Introduction
Citizens United v. Federal Election Commission was a landmark United States Supreme Court case in 2010 in which the court held that the First Amendment prohibited the government from restricting independent political expenditures by corporations and unions. The nonprofit group Citizens United wanted to air a film critical of Hillary Clinton and to advertise the film during television broadcasts in apparent violation of the 2002 Bipartisan Campaign Reform Act. In a 5 to 4 decision, the court held that portions of BCRA violated the First Amendment.
Background
The Bipartisan Campaign Reform Act of 2002 prohibited corporations and unions from using their general treasury to fund “electioneering communications” within 30 days before a primary or 60 days before a general election. During the 2004 presidential campaign, a conservative nonprofit organization named Citizens United filed a complaint before the Federal Election Commission (FEC) charging that advertisements for Michael Moore’s film, Fahrenheit 9/11, a documentary critical of the Bush administration’s response to the terrorist attacks on September 11, 2001, constituted political advertising and thus could not be aired within the 30 days before a primary election or 60 days before a general election. The FEC dismissed the complaint after finding no evidence that broadcast advertisements for the movie and featuring a candidate within the proscribed time limits had actually been made.
In the wake of these decisions, Citizens United sought to establish itself as a bona fide commercial filmmaker, producing several documentary films between 2005 and 2007. By early 2008, it sought to run television commercials to promote its latest political documentary, Hillary: The Movie, and to air the movie on DirecTV. The movie was highly critical of then-Senator Hillary Clinton, with the District Court describing the movie as an elongated version of a negative 30-second television spot. In January 2008, the United States District Court for the District of Columbia ruled that the television advertisements for Hillary: The Movie violated the BCRA restrictions of “electioneering communications” within 30 days of a primary. Though the political action committee claimed that the film was fact-based and nonpartisan, the lower court found that the film had no purpose other than to discredit Clinton’s candidacy for president. The Supreme Court docketed the case on August 18, 2008 and heard oral argument on March 24, 2009.
Opinions of the Court
The Supreme Court held in Citizens United that it was unconstitutional to ban free speech through the limitation of independent communications by corporations, associations and unions. This ruling was frequently interpreted as permitting corporate corporations and unions to donate to political campaigns, or else removing limits on how much a donor can contribute to a campaign. Justice Kennedy’s majority opinion found that the BCRA prohibition of all independent expenditures by corporations and unions violated the First Amendment’s protection of free speech.
Justice Anthony Kennedy
Anthony Kennedy’s majority opinion found that the BCRA prohibition of all independent expenditures by corporations and unions violated the First Amendment’s protection of free speech.
A dissenting opinion by Justice Stevens was joined by Justice Ginsburg, Justice Breyer, and Justice Sotomayor. Stevens concurred in the court’s decision to sustain BCRA’s disclosure provisions, but dissented from the principal holding of the majority opinion. The dissent argued that the court’s ruling “threatens to undermine the integrity of elected institutions across the Nation. The path it has taken to reach its outcome will, I fear, do damage to this institution. ” He wrote: “A democracy cannot function effectively when its constituent members believe laws are being bought and sold. “
Justice John Paul Stevens
John Paul Stevens wrote a dissenting opinion, arguing that the Court’s ruling “threatens to undermine the integrity of elected institutions across the Nation. “
Impact
On January 27, 2010, President Barack Obama condemned the decision during the 2010 State of the Union Address, stating that, “Last week, the Supreme Court reversed a century of law to open the floodgates for special interests — including foreign corporations — to spend without limit in our elections. ” Moreover, The New York Times stated in an editorial, “The Supreme Court has handed lobbyists a new weapon. A lobbyist can now tell any elected official: if you vote wrong, my company, labor union or interest group will spend unlimited sums explicitly advertising against your re-election. ” The New York Times reported that 24 states with laws prohibiting or limiting independent expenditures by unions and corporations would have to change their campaign finance laws because of the ruling.
Citizens United v. Federal Election Commission has often been credited for the creation of “super PACs”, political action committees which make no contributions to candidates or parties and so can accept unlimited contributions from individuals, corporations, and unions. In the 2012 presidential election, super PACs have played a major role, spending more than the candidates’ election campaigns in the Republican primaries. As of early April 2012, Restore Our Future—a Super PAC usually described as having been created to help Mitt Romney’s presidential campaign—has spent $40 million.
8.7.5: Campaign Finance Reform
In the U.S., campaign finance reform is the common term for the political effort to change the involvement of money in political campaigns.
Learning Objective
Identify major legislative and judicial milestones in campaign finance reform in the United States
Key Points
- The Federal Election Campaign Act (FECA) of 1972 required candidates to disclose sources of campaign contributions and campaign expenditures. It was amended in 1974 with the introduction of statutory limits on contributions, and creation of the Federal Election Commission (FEC).
- The Bipartisan Campaign Reform Act (BCRA) of 2002, is the most recent major federal law on campaign finance, which revised some of the legal limits on expenditures set in 1974, and prohibited unregulated contributions to national political parties.
- The voting with dollars plan would establish a system of modified public financing coupled with an anonymous campaign contribution process. It has two parts: patriot dollars and the secret donation booth.
- Another method allows the candidates to raise funds from private donors, but provides matching funds for the first chunk of donations. This would effectively make small donations more valuable to a campaign, potentially leading them to put more effort into pursuing such donations.
- Another method, which supporters call clean money, clean elections, gives each candidate who chooses to participate a certain, set amount of money. In order to qualify for this money, the candidates must collect a specified number of signatures and small (usually $5) contributions.
Key Term
- federal election campaign act
-
The Federal Election Campaign Act of 1971 is a United States federal law which increased disclosure of contributions for federal campaigns. It was amended in 1974 to place legal limits on the campaign contributions.
Introduction
Campaign finance reform is the common term for the political effort in the United States to change the involvement of money in politics, primarily in political campaigns. Although attempts to regulate campaign finance by legislation date back to 1867, the first successful attempts nationally to regulate and enforce campaign finance originated in the 1970s. The Federal Election Campaign Act (FECA) of 1972 required candidates to disclose sources of campaign contributions and campaign expenditures. It was amended in 1974 with the introduction of statutory limits on contributions, and creation of the Federal Election Commission (FEC). It attempted to restrict the influence of wealthy individuals by limiting individual donations to $1,000 and donations by political action committees (PACs) to $5,000. These specific election donations are known as ‘hard money. ‘ The Bipartisan Campaign Reform Act (BCRA) of 2002, is the most recent major federal law on campaign finance, which revised some of the legal limits on expenditures set in 1974, and prohibited unregulated contributions to national political parties.
Federal Election Campaign Act
In 1971, Congress passed the Federal Election Campaign Act, requiring broad disclosure of campaign finance. In 1974, fueled by public reaction to the Watergate Scandal, Congress passed amendments to the Act establishing a comprehensive system of regulation and enforcement, including public financing of presidential campaigns and creation of a central enforcement agency, the Federal Election Commission. Other provisions included limits on contributions to campaigns and expenditures by campaigns, individuals, corporations and other political groups. However, in 1976 Buckley v. Valeo challenged restrictions in FECA as unconstitutional violations of free speech. The court struck down, as infringement on free speech, limits on candidate expenditures and certain other limits on spending.
Bipartisan Campaign Reform Act of 2002
The Congress passed the Bipartisan Campaign Reform Act (BCRA), also called the McCain-Feingold bill after its chief sponsors, John McCain and Russ Feingold . The BCRA was a mixed bag for those who wanted to remove big money from politics. It eliminated all soft money donations to the national party committees, but it also doubled the contribution limit of hard money, from $1,000 to $2,000 per election cycle, with a built-in increase for inflation. In addition, the bill aimed to curtail ads by non-party organizations by banning the use of corporate or union money to pay for “electioneering communications,” a term defined as broadcast advertising that identifies a federal candidate within 30 days of a primary or nominating convention, or 60 days of a general election.
Russ Feingold
Senator Russ Feingold from Wisconsin.
Current proposals for reform
The voting with dollars plan would establish a system of modified public financing coupled with an anonymous campaign contribution process. It has two parts: patriot dollars and the secret donation booth. It was originally described in detail by Yale Law School professors Bruce Ackerman and Ian Ayres in their 2004 book Voting with Dollars: A new paradigm for campaign finance. All voters would be given a $50 publicly funded voucher (Patriot dollars) to donate to federal political campaigns. All donations including both the $50 voucher and additional private contributions must be made anonymously through the FEC. Ackerman and Ayres include model legislation in their book in addition to detailed discussion as to how such a system could be achieved and its legal basis.
Another method allows the candidates to raise funds from private donors, but provides matching funds for the first chunk of donations. For instance, the government might “match” the first $250 of every donation. This would effectively make small donations more valuable to a campaign, potentially leading them to put more effort into pursuing such donations, which are believed to have less of a corrupting effect than larger gifts and enhance the power of less-wealthy individuals. Such a system is currently in place in the U.S. presidential primaries.
Another method, which supporters call clean money, clean elections, gives each candidate who chooses to participate a certain, set amount of money. In order to qualify for this money, the candidates must collect a specified number of signatures and small (usually $5) contributions. The candidates are not allowed to accept outside donations or to use their own personal money if they receive this public funding. Candidates receive matching funds, up to a limit, when they are outspent by privately-funded candidates, attacked by independent expenditures, or their opponent benefits from independent expenditures. This is the primary difference between clean money public financing systems and the presidential campaign system, which many have called “broken” because it provides no extra funds when candidates are attacked by 527s or other independent expenditure groups.
8.7.6: The Federal Election Campaign Act
The Federal Election Campaign Act of 1971 is a United States federal law which increased disclosure of contributions for federal campaigns.
Learning Objective
Describe the history of campaign finance regulation in the twentieth century
Key Points
- The Federal Election Commission (FEC) is an independent regulatory agency that was founded in 1975 by the United States Congress to regulate the campaign finance legislation.
- Early legislation by Congress sought to limit the influence of wealthy individuals and special interest groups on the outcome of federal elections, regulate spending in campaigns for federal office, and deter abuses by mandating public disclosure of campaign finances.
- A political action committee (PAC) is any organization in the United States that campaigns for or against political candidates, ballot initiatives, or legislation.
- In Buckley v. Valeo (1976), the Supreme Court upheld a federal law which set limits on campaign contributions, but it also ruled that spending money to influence elections is a form of constitutionally protected free speech, striking down portions of FECA.
- With the Buckley v. Valeo decision, the Supreme Court also ruled that candidates can give unlimited amounts of money to their own campaigns.
- Following Buckley v. Valeo, the Federal Elections Campaign Act was amended in 1976 and 1979 with the goal to allow parties to spend unlimited amounts of soft money on activities like increasing voter turnout and registration. This led to passage of the Bipartisan Campaign Reform Act in 2002.
Key Terms
- political action committee
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A political action committee (PAC) is any organization in the United States that campaigns for or against political candidates, ballot initiatives, or legislation.
- federal election commission
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The Federal Election Commission (FEC) is an independent regulatory agency that was founded in 1975 by the United States Congress to regulate the campaign finance legislation in the United States.
- federal election campaign act
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The Federal Election Campaign Act of 1971 is a United States federal law which increased disclosure of contributions for federal campaigns. It was amended in 1974 to place legal limits on the campaign contributions.
Example
- According to FECA, an organization becomes a PAC when it receives or spends more than $1,000 for the purpose of influencing a federal election.
Introduction
The Federal Election Campaign Act of 1971 is a United States federal law which increased disclosure of contributions for federal campaigns. It was amended in 1974 to place legal limits on the campaign contributions. The amendment also created the Federal Election Commission (FEC), an independent agency responsible for regulating campaign finance legislation . The FEC describes its duties as “to disclose campaign finance information, to enforce the provisions of the law such as the limits and prohibitions on contributions, and to oversee the public funding of Presidential elections.”
Federal Elections Commission
Seal of the United States Federal Election Commission.
History
As early as 1905, President Theodore Roosevelt asserted the need for campaign finance reform and called for legislation to ban corporate contributions for political purposes. In response, the United States Congress enacted the Tillman Act of 1907, named for its sponsor Senator Benjamin Tillman. This act banned corporate contributions. Further regulation followed with the Federal Corrupt Practices Act enacted in 1910 with subsequent amendments in 1910 and 1925, the Hatch Act, the Smith-Connally Act of 1943, and the Taft-Hartley Act in 1947. These acts sought to:
President Theodore Roosevelt
President of the United States Theodore Roosevelt, who asserted the need for campaign finance reform and called for legislation to ban corporate contributions for political purposes.
- Limit the influence of wealthy individuals and special interest groups on the outcome of federal elections.
- Regulate spending in campaigns for federal office.
- Deter abuses by mandating public disclosure of campaign finances..
In 1971, Congress consolidated earlier reform efforts in the Federal Election Campaign Act (FECA), instituting more stringent disclosure requirements for federal candidates, political parties and political action committees. A political action committee(PAC) is any organization in the United States that campaigns for or against political candidates, ballot initiatives, or legislation. According to the FECA, an organization becomes a PAC when it receives or spends more than $1,000 for the purpose of influencing a federal election. Without a central administrative authority, campaign finance laws were difficult to enforce.
Public subsidies for federal elections, originally proposed by President Roosevelt in 1907, began to take shape as part of FECA. Congress established the income tax checkoff to provide financing for Presidential general election campaigns and national party conventions. Amendments to the Internal Revenue Code in 1974 established the matching fund program for Presidential primary campaigns. Following reports of serious financial abuses in the 1972 Presidential campaign, Congress amended the FECA in 1974 to set limits on contributions by individuals, political parties, and PACs. The 1974 amendments also established the Federal Election Commission (FEC) to enforce the law, facilitate disclosure, and administer the public funding program. The FEC opened its doors in 1975 and administered the first publicly funded Presidential election in 1976.
Buckley v. Valeo
In Buckley v. Valeo (1976), the Supreme Court struck down or narrowed several provisions of the 1974 amendments to FECA, including limits on spending and limits on the amount of money a candidate could donate to his or her own campaign. The court upheld a federal law which set limits on campaign contributions, but it also ruled that spending money to influence elections is a form of constitutionally protected free speech, striking down portions of the law. The court also ruled candidates can give unlimited amounts of money to their own campaigns.
Further Legislation
Following Buckley v. Valeo, FECA was amended again in 1976 and 1979. The aim of these amendments was to allow parties to spend unlimited amounts of hard money on activities like increasing voter turnout and registration. In 1979, the Commission ruled that political parties could spend unregulated or “soft” money for non-federal administrative and party building activities. Later, this money was used for candidate related issue ads, leading to a substantial increase in soft money contributions and expenditures in elections. The increase of soft money created political pressures that led to passage of the Bipartisan Campaign Reform Act (BCRA). The BCRA banned soft money expenditure by parties. Some of the legal limits on giving of “hard money” were also changed in by BCRA.
8.7.7: The Bipartisan Campaign Reform Act of 2002
The Bipartisan Campaign Reform Act of 2002 is a United States federal law that regulates the financing of political campaigns.
Learning Objective
Analyze the history of legal challenges to campaign finance reform legislation
Key Points
- The Act was designed to address two issues: the increased role of soft money in campaign financing, and the proliferation of issue advocacy ads.
- Soft money refers to “non-federal money” that corporations, unions and individuals contribute to political parties to influence state or local elections.
- Provisions of the legislation were challenged as unconstitutional by a group of plaintiffs led by then–Senate Majority Whip Mitch McConnell, a long-time opponent of the bill.
- “McConnell v. Federal Election Commission” is a case in which the United States Supreme Court upheld the constitutionality of most of the Bipartisan Campaign Reform Act of 2002 (BCRA).
- The impact of BCRA was felt nationally during the 2004 elections. One impact was that all campaign advertisements included a verbal statement to the effect of “I’m (candidate’s name) and I approve this message.
Key Terms
- mcconnell v. federal election commission
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In McConnell v. Federal Election Commission, the United States Supreme Court upheld the constitutionality of most of the Bipartisan Campaign Reform Act of 2002 (BCRA).
- soft money
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Soft money refers to “non-federal money” that corporations, unions and individuals contribute to political parties to influence state or local elections.
- bipartisan campaign reform act
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The Bipartisan Campaign Reform Act of 2002 is a United States federal law amending the Federal Election Campaign Act of 1971 regulating the financing of political campaigns.
Example
- The impact of BCRA was felt nationally during the 2004 elections. One impact was that all campaign advertisements included a verbal statement to the effect of “I’m (candidate’s name) and I approve this message.
Introduction
The Bipartisan Campaign Reform Act of 2002 is a United States federal law amending the Federal Election Campaign Act of 1971 regulating the financing of political campaigns. Its chief sponsors were Senators Russ Feingold (, D-WI) and John McCain (, R-AZ). The law became effective on November 6, 2002, with the new legal limits going into effect on January 1, 2003. Although the legislation is known as “McCain–Feingold,” the Senate version is not the bill that became law. Instead, the companion legislation introduced by Rep. Chris Shays (R-CT),H.R. 2356, is the version that became law. Shays–Meehan was originally introduced as H.R. 380.
2008 Republican Party Presidential Candidate John McCain
Senator John McCain from Arizona.
Russ Feingold
Senator Russ Feingold from Wisconsin.
The Act addresses the increased role of soft money in campaign financing by prohibiting national political party committees from raising or spending funds not subject to federal limits. Soft money refers to “non-federal money” that corporations, unions and individuals contribute to political parties to influence state or local elections. The Act also addresses proliferation of issue advocacy ads, defining as “electioneering communications” broadcast ads that name a federal candidate within 30 days of a primary or caucus or 60 days of a general election. Any such ad paid for by a corporation or a non-profit organizations is also prohibited .
In June 2003, the D.C. Circuit issued a ruling on the constitutionality of the law, but the ruling never took effect as the case was immediately appealed to the U.S. Supreme Court.
Legal Disputes
Provisions of the legislation were challenged as unconstitutional by a group of plaintiffs led by then–Senate Majority WhipMitch McConnell . President Bush signed the law despite “reservations about the constitutionality of the broad ban on issue advertising. ” Bush appeared to expect that the Supreme Court would overturn some of its key provisions. However, in December 2003, the Supreme Court upheld most of the legislation in McConnell v. Federal Election Commission.
Mitch McConnell
Official portrait of United States Senator Mitch McConnell (R-KY)
In McConnell v. Federal Election Commission, the United States Supreme Court upheld the constitutionality of most of the Bipartisan Campaign Reform Act of 2002 (BCRA). The Supreme Court heard oral arguments in a special session on September 8, 2003. On December 10, 2003, it issued a complicated decision that upheld the key provisions of McCain-Feingold. These included “electioneering communication” provisions placing restrictions on using corporate and union treasury funds to disseminate broadcast ads identifying a federal candidate within 30 days of a primary or 60 days of a general election) The court also upheld the “soft money” ban prohibiting the raising or use of these funds in federal elections.
Impact and Overturn
The impact of BCRA was felt nationally during the 2004 elections. One immediately recognizable impact was the so-called “Stand By Your Ad” provision. The provision requires all U.S. political candidates and parties to identify themselves and state that they have approved a particular communication, i.e. “I’m (a candidate) and I approve this message. “
In Federal Election Commission v. Wisconsin Right to Life, Inc., the Supreme Court ruled that the organizations engaged in genuine discussion of issues were entitled to a broad, “as applied” exemption from the electioneering communications provisions of BCRA applying to naming a candidate before an election or primary. Observers argue that the Court’s exemption effectively nullifies those provisions of the Act, but the full impact of Wisconsin Right to Life remains to be seen.
8.7.8: Campaign Financing
Campaign finance in the United States refers to the process of financing electoral campaigns at the federal, state, and local levels.
Learning Objective
Describe the nature of and uses for campaign finance in the United States
Key Points
- At the federal level, campaign finance law is enacted by Congress and enforced by the Federal Election Commission (FEC), an independent federal agency.
- Political finance refers to all funds that are raised and spent for political purposes. This includes all political contests for voting by citizens, especially the election campaigns for various public offices.
- Political expenses can be caused by election campaigns or contests for nomination or re-selection of parliamentary candidates.
Key Terms
- political finance
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Political finance covers all funds that are raised and spent for political purposes. Such purposes include all political contests for voting by citizens, especially the election campaigns for various public offices that are run by parties and candidates.
- grassroots fundraising
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Grassroots fundraising is a method of fundraising used by or for political candidates, which has grown in popularity with the emergence of the Internet and its use by US presidential candidates like Howard Dean and Ron Paul.
Introduction
Campaign finance in the United States refers to the process of financing electoral campaigns at the federal, state, and local levels. At the federal level, campaign finance law is enacted by Congress and enforced by the Federal Election Commission (FEC), an independent federal agency. Although most campaign spending is privately financed, public financing is available for qualifying US presidential candidates during both the primaries and the general election. Eligibility requirements must be fulfilled to qualify for a government funding, and candidates who accept this funding are usually subject to spending limits.
Political Finance
Political finance refers to all funds that are raised and spent for political purposes. This includes all political contests for voting by citizens, especially the election campaigns for various public offices. Modern democracies operate a variety of permanent party organizations. For example, in the United States this includes the Democratic National Committee and the Republican National Committee. Political expenses can include:
- Election campaigns run by candidates, candidate committees, interest groups or political parties
- Contests for nomination or re-selection of parliamentary candidates
- Training activities for party activists, officeholders or candidates
- Efforts to educate citizens with regard to popular initiatives, ballot issues or referendums.
Grassroots fundraising is a method of fundraising used by or for political candidates. This method has grown in popularity with the emergence of the Internet and its use by US presidential candidates like Howard Dean and Ron Paul . Grassroots fundraising is a way of financing campaigns for candidates who don’t have significant media exposure or candidates who are in opposition to the powerful lobby groups. It often involves mobilizing grassroots support to meet a specific fundraising goal, or it sets a specific day for grassroots supporters to donate to the campaign.
Ron Paul
Ron Paul is a congressman from Texas who employs the method of grassroots fundraising.