OCW048: Marketing

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Chapter 1: Introduction to Marketing

Chapter 2: Marketing Strategies and Planning

Chapter 3: The Marketing Environment

Chapter 4: Consumer Marketing

Chapter 5: Business-to-Business Marketing

Chapter 6: Services Marketing

Chapter 7: Global Marketing

Chapter 8: Pricing

Chapter 9: Products

Chapter 10: Branding and Packaging

Chapter 11: Marketing Channels

Chapter 12: Integrated Marketing Communications

Chapter 13: Advertising and Public Relations

Chapter 14: Personal Selling and Sales Promotion

Chapter 15: Social Media Marketing

Chapter 16: Social Responsibility and Ethics in Marketing

Chapter 17: Introduction to Nonprofit Marketing