The Importance of Studying Ethics
It is important to practice ethical behavior in your speeches, as it helps to establish trust with your audience.
List the qualities of an ethical speaker
- To speak ethically is to provide honest facts with integrity and without deception or distortion.
- Ethical speakers craft their own original content that is free from plagiarized content.
- Ethical speakers do not intentionally deceive their audiences, either by presenting falsehoods, or opinions disguised as fact; or by warping the facts to make their points.
- Ethical speakers acknowledge any conflicts of interest they may have with regard to topic, intent, venue, sponsoring organization or audience members.
- conflict of interest: A situation in which someone in a position of trust, such as a lawyer, politician, or director of a corporation, has competing professional or personal interests.
- ethics: The study of principles relating to right and wrong conduct.
Why Study Ethics ?
What is Ethics?
When you think of ethics, what comes to mind? Perhaps you think of words and phrases such as ethical behavior, professional ethics, ethics boards, or code of ethics. At its heart, ethics refers to the concept of having morally acceptable values and behaviors. When you align your behaviors and actions with these values, you engage in ethical behavior.
Ethical Behavior in Public Speaking
Why would you need to even consider ethics in public speaking? First and foremost, your audience not only needs to believe in your words and message, but they need to trust you as the message giver. To engage in unethical behavior when speaking only erodes that trust.
There are other reasons to engage in ethical behavior in public speaking:
- To maintain your credibility and reputation.
- To present a fair and accurate argument of your thesis.
- To provide honest facts with integrity and without deception or distortion.
- To abide by shared or common moral values and beliefs.
To speak ethically is to use your own original speech content. If you use any substantiating facts or passages from another, you must give appropriate attribution or credit as necessary. Ethical speakers are ones who do not plagiarize their material or try to pass off words and ideas from others as their own.
Ethical speakers do not deceive their audience. It can also be stated that ethical speakers do not distort or warp facts, or worse yet, disguise opinions as fact in order to argue their thesis or make their point.
Acknowledging and responding to conflicts of interest is also regarded as ethical public speaking behavior. There may be times where you may be asked to speak on behalf of a certain topic in which you have a professional interest or may benefit from financially. In those instances, the ethical speaker will either excuse him or herself from speaking. If unable to do so, he or she may simply disclose the nature of the conflict of interest so that everyone is on the same page.
The study of ethics, then, is incredibly important to any student of public speaking, as the most effective public speakers are those who practice ethical behavior in their speeches.
Rules to Follow When Speaking
Effective speakers engage in ethical goals, fully prepare their speeches, practice honesty and avoid abusive language.
State the basic rules of crafting and delivering a speech
- If you recognize that you might have a conflict of interest when delivering your speech, recuse yourself or disclose to your audience the extent of the conflict.
- Respect your audience by fully preparing for your speech, from writing and editing to reviewing and rehearsing. Be thorough in your preparation.
- Don’t make your case via falsehoods or opinions disguised as facts. Come from a place of authenticity.
- Don’t intimidate your audience or opponent (if debating) by verbally attacking them or using abusive language.
- Choose either the persuasive or informative presentation style for each speech based on presentation goals and audience type.
- informative: An informative presentation enhances the knowledge or understanding of the material you present,be it information, concepts, or ideas. The presenter assumes the role of a teacher.
- recuse: to declare oneself disqualified to act.
- persuasive: A persuasive presentation has a clear beginning, middle, and end; uses interesting supporting material; and changes or reinforce listeners’ feelings, ideas, or behavior.
- ethical: Of or relating to the accepted principles of right and wrong, especially those of some organization or profession.
- conflict of interest: A situation in which someone in a position of trust, such as a lawyer, insurance adjuster, or corporate executive, has competing professional or personal interests.
Rules to Follow When Speaking
As a public speaker, it’s important to follow some basic rules as you approach the crafting and delivery of your speech. These rules include ethical goals, full preparation, honesty, and non-abusive language.
Consider why you’re speaking. Are you trying to persuade your audience to adopt a certain viewpoint or consider a new idea? If so, you’ll want to make sure that you lead your audience to that belief point in an ethical manner. You don’t want to use tactics like intimidation. Additionally, have the responsibility and professionalism to know whether or not you have a conflict of interest on a given topic or with a certain audience or venue. Recuse yourself–provide your audience with a full disclosure of said conflict of interest, and adjust your speech accordingly.
Effective speakers are those who take the time to fully prepare their speeches, from the speech writing process to the delivery of the speech to the very clothes they wear for the speech. If you don’t prepare, it will show and ultimately affect your credibility as a speaker to your audience and colleagues. Respect your audience by taking thorough time to write, edit, review and rehearse your speech before presenting.
Honesty is an extension of the ethical goals of your speech. Don’t resort to falsehoods or opinions presented as facts to make your case. Come from a place of authenticity instead of deception. Your credibility can become damaged when it is revealed you have either lied or even just slightly bent the truth in your speeches.
Just as one shouldn’t intimidate his or her audience, one should refrain from abusive language when speaking in public. This means attacking your audience verbally, or, in a debate-style setting, even verbally attacking your opponent. Don’t resort to name-calling or bullying; rather, make your case through the use of compelling facts and anecdotes that can be substantiated.
Rules to Follow When Listening
Develop a practice of active listening to be an effective listener.
Discuss the qualities of an active listener
- Presenters deserve your attention, courtesy, and open-mindedness if you are to expect the same of others once you get up to present.
- Be courteous by silencing your cell phone or other gadgets, refraining from extraneous noise, and looking at the presenter while they speak. If you’re taking notes, make sure you’re doing so in an unobtrusive way.
- Have an open mind about what material is presented to you. You may not agree, but the presenter still deserves your attention and courtesy.
- active listening: The process of attending carefully to what a speaker is saying, involving such techniques as accurately paraphrasing the speaker’s remarks.
- open-minded: Willing to consider new and different ideas or opinions.
Rules to Follow When Listening
You may not always be the speech presenter or speaker. Many times, you’ll be in the audience yourself. Active listening is a skill that can make you a more effective speaker in the long run.
Being an active listener not only makes you a more engaged audience member but, quite simply, it’s polite. If you expect people to pay attention to your words when it’s your turn to speak, they expect the same from you. There are a number of other courteous behaviors that an active listener should practice:
- Look at the presenter.
- Do not text or chat on your phone while they speak.
- Remain quiet.
- If taking notes, either on paper or via a laptop or tablet, do so unobtrusively.
Active listening refers to the practice of not just hearing someone, but really listening and paying attention to what they have to say. Intrinsic to active listening is the ability to feed back what has been said to the speaker, often in the form of paraphrasing. As an audience member, you might not have the opportunity to actually verbalize these feedback in the moment; however, a true active listener is able to summarize at the completion of the speech.
You may not necessarily agree with everything that is being said. It’s important to come to the presentation with an open mind—that is, to at least listen with respect and courtesy to ideas that may be in conflict with your own personal beliefs and values. Again, if you expect others to be open and receptive to your ideas, you must extend that same courtesy to others.