Business

Chapter 1: Introduction to Business

• What Is a Business?
• The Business Environment
• Trends in American Business
• Introduction to Entrepreneurship
• Learning Business Topics

Chapter 2: Economics and Business

• Introduction to Economic Systems
• Businesses Under Capitalist Systems
• Measuring Economic Performance
• Businesses Under Socialist Systems
• Businesses Under Communist Systems
• Businesses under Mixed Economic Systems

Chapter 3: Business Ethics and Social Responsibility

• Business Ethics
• Promoting Ethical Behavior
• Social Responsibility
• Consumer Rights

Chapter 4: International Business

• The Drive for International Trade
• International Trade Barriers
• International Trade Agreements and Organizations
• The Money of International Business
• Types of International Business

Chapter 5: Business Writing

• Introduction to Business Communications
• Means of Communication
• Creating High-Value Communications
• Effective Rhetoric and Presentation
• Word Choice
• Audience Analysis

Chapter 6: Types of Business Ownership

• Sole Proprietorships
• Partnerships
• Corporations
• Special Forms of Ownership
• Franchising
• Cooperatives and Joint Ventures
• Corporate Growth

Chapter 7: Small Business and Entrepreneurship

• The Small Business
• Small Business Owners: A Profile
• Small Business Owners: The Disadvantages
• Starting a Small Business

Chapter 8: Management

• An Introduction to Management
• Functions of Managers
• Types of Management
• Decision Making
• Characteristics of Good Managers

Chapter 9: Organizational Structure

• Defining an Organization
• Components of an Organization
• Common Organizational Structures
• Factors to Consider in Organizational Design
• Trends in Organization

Chapter 10: Operations Management

• Introduction to Operations Management
• Quality Management
• Productivity
• Controlling the Supply Chain
• Planning for Operations

Chapter 11: Motivation Theories and Applications

• Management and Motivation
• Theories of Motivation
• Modern Views on Motivation
• Motivation Techniques in Practice

Chapter 12: Human Resource Management

• Human Resources and Relevant Laws
• Performance, Promotion, and Firing
• Compensation
• Developing Employees
• The Functions and Goals of HR
• Recruitment

Chapter 13: Organized Labor Relations

• The History of Unions
• Organized Labor and Related Laws
• Collective Bargaining
• Managing Employees
• Union Negotiation Tactics

Chapter 14: Marketing and the Customer Relationship

• Customer Relationships
• Marketing Strategies

Chapter 15: Product and Pricing Strategies

• Pricing Methods
• Pricing Objectives
• Pricing Strategies
• Pricing Products
• New Product Development
• Product Strategy
• Product Packaging and Branding

Chapter 16: Product Distribution

• Distribution Channels
• Wholesalers
• Retailers
• Logistics

Chapter 17: Marketing Communications

• Promotion
• Public Relations
• Personal Selling
• Advertising

Chapter 18: Financial Statements

• Ratio Analysis and Statement Evaluation
• Accounting Information
• The Accounting Process
• The Balance Sheet
• The Income Statement
• The Statement of Cash Flows

Chapter 19: Financial Management

• Introduction to Financial Management
• Planning
• Operating Funds
• Short-Term Financing
• Long-Term Financing

Chapter 20: Managing Information Technology

• Information Technology Trends
• Decision Making
• E-Commerce
• Difficulties with New Technologies

Chapter 21: The Functions of Money and Banking

• Money as a Tool
• Credit
• American Banking
• Trends in Banking
• The Federal Reserve System
• Protection of Funds